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{{Infobox company
| name = {{PAGENAME}}
| logo = Skims_Logo.svg
| type = [[私人公司]]
| foundation = {{start date and age|2019}}
| founder = [[金·卡戴珊]]、艾玛·格雷德和延斯·格雷德
| location = {{美国}}[[加利福尼亚州]][[洛杉矶]]
| industry = [[服装业]]
}}

'''Skims'''是由[[金·卡戴珊]]、[[艾玛·格雷德]]和[[延斯·格雷德]]共同创立的美国[[服装业|服装]]品牌。<ref name=":0">{{Cite web |title=Co-founder of $1.6 billion brand Skims: 'I have a rule — you have to do things that scare you' |url=https://www.cnbc.com/2021/11/09/skims-co-founder-emma-grede-on-deal-making-skills-supporting-women.html |website=CNBC |date=2021-11-09 |language=en |last=Gomez |first=Brandon |access-date=2026-01-08 |archive-date=2025-09-18 |archive-url=https://web.archive.org/web/20250918143320/https://www.cnbc.com/2021/11/09/skims-co-founder-emma-grede-on-deal-making-skills-supporting-women.html |dead-url=no }}</ref>该品牌倡导[[身體自愛|身体自爱]]与包容性理念，提供全尺码包容性产品线。<ref name=":1">{{Cite web |title=Kim Kardashian West: On shapewear |url=https://www.vogue.com/article/kim-kardashian-west-on-shapewear |website=Vogue |date=2020-10-26 |language=en-US |last=Maguire |first=Lucy |access-date=2026-01-08 |archive-date=2025-12-07 |archive-url=https://web.archive.org/web/20251207141714/https://www.vogue.com/article/kim-kardashian-west-on-shapewear |dead-url=no }}</ref>截至2023年7月，公司估值已突破40亿美元。<ref name=":2">{{Cite web |title=Kim Kardashian's Billion-Dollar Brand Defies the Pandemic |url=https://www.nytimes.com/2021/04/09/business/dealbook/kardashian-skims.html |website=The New York Times |author=Michael J de la Merced |issn=0362-4331 |access-date=2026-01-08 |archive-date=2023-08-04 |archive-url=https://web.archive.org/web/20230804003349/https://www.nytimes.com/2021/04/09/business/dealbook/kardashian-skims.html |dead-url=no }}</ref>

== 历史 ==
Skims由美国媒体名人兼商人金·卡戴珊与瑞典企业家延斯·格雷德于2019年6月共同创立。<ref name=":0" />卡戴珊当时的丈夫[[肯伊·威斯特|坎耶·韦斯特]]被誉为她的“幕后[[創意總監|创意总监]]”，并设计了公司标志。<ref>{{Cite web |title=Kim Kardashian said Kanye West was the 'ghost creative director' of the shapewear brand she launched in September and that he held a 2-hour meeting about product's packaging |url=https://www.businessinsider.com/kim-kardashian-kanye-west-skims-ghost-creative-director-2019-11 |website=Business Insider |language=en-US |last=Rogers |first=Taylor Nicole |access-date=2026-01-08 |archive-date=2025-02-09 |archive-url=https://web.archive.org/web/20250209003948/https://www.businessinsider.com/kim-kardashian-kanye-west-skims-ghost-creative-director-2019-11 |dead-url=no }}</ref>创立该品牌前，卡戴珊受其改造服装的创意工作启发，声称自己“从事塑身衣设计已有15年”。<ref>{{Cite web |title=Everything We Know About Kim Kardashian's 'Solutionwear' Line |url=https://www.glamour.com/story/skims-kim-kardashians-solutionwear-line |website=Glamour |date=2019-09-10 |language=en-US |last=Marinelli |first=Gina |access-date=2026-01-08 |archive-date=2020-01-07 |archive-url=https://web.archive.org/web/20200107180218/https://www.glamour.com/story/skims-kim-kardashians-solutionwear-line |dead-url=no }}</ref>

Skims品牌首发即创下逾200万美元利润，商品在10分钟内售罄。<ref>{{Cite web |title=Kim Kardashian West Announces Launch of New Cotton-Based SKIMS Collection |url=https://www.teenvogue.com/story/kim-kardashian-announces-new-skims-collection |website=Teen Vogue |date=2019-10-11 |language=en-US |last=Smith |first=Talia |access-date=2026-01-08 |archive-date=2022-10-06 |archive-url=https://web.archive.org/web/20221006032905/https://www.teenvogue.com/story/kim-kardashian-announces-new-skims-collection |dead-url=no }}</ref>该公司宣称首年营业额突破300万件产品。<ref name=":1" />2021年4月，该公司估值突破16亿美元。<ref name=":2" /> 经后续融资后，2022年1月Skims估值升至32亿美元。<ref>{{Cite web |title=Kim Kardashian's Skims doubles valuation to $3.2 bln after latest fundraise |url=https://www.reuters.com/business/retail-consumer/kim-kardashians-skims-valued-32-bln-after-latest-funding-round-bloomberg-news-2022-01-27/ |website=Reuters |date=2022-1-27 |author=Uday Sampath |access-date=2026-01-08 |archive-date=2023-03-29 |archive-url=https://web.archive.org/web/20230329064420/https://www.reuters.com/business/retail-consumer/kim-kardashians-skims-valued-32-bln-after-latest-funding-round-bloomberg-news-2022-01-27/ |dead-url=no }}</ref>2022年3月，Skims入选《[[時代雜誌|时代]]》杂志“2022年度最具影响力企业百强榜”。<ref>{{Cite web |title=SKIMS Intimates for every body type |url=https://time.com/collection/time100-companies-2022/6159502/skims/ |website=time.com |date=2022-03-30 |language=en |author=Jenna Caldwell |access-date=2026-01-08 |archive-date=2025-03-16 |archive-url=https://web.archive.org/web/20250316202210/https://time.com/collection/time100-companies-2022/6159502/skims/ |dead-url=no }}</ref>2023年10月，Skims宣布进军男装领域，推出专为男性设计的内衣、T恤、袜子及背心系列。<ref>{{Cite web |title=Kim Kardashian on Finally Making Skims Underwear for Men |url=https://www.gq.com/story/skims-mens-launch-kim-kardashian-interview |website=GQ |date=2023-10-23 |language=en-US |last=Cartter |first=Eileen |access-date=2026-01-08 |archive-date=2026-01-15 |archive-url=https://web.archive.org/web/20260115201833/https://www.gq.com/story/skims-mens-launch-kim-kardashian-interview |dead-url=no }}</ref><ref>{{Cite web |title=Skims lance Skims Mens, sa ligne pour hommes |url=https://fashionunited.fr/actualite/mode/skims-lance-skims-mens-sa-ligne-pour-hommes/2023102433399 |website=FashionUnited |date=2023-10-24 |language=fr |last=Fontaine |first=Aéris |access-date=2026-01-08 |archive-date=2025-02-22 |archive-url=https://web.archive.org/web/20250222235547/https://fashionunited.fr/actualite/mode/skims-lance-skims-mens-sa-ligne-pour-hommes/2023102433399 |dead-url=no }}</ref>截至2024年，Skims净销售额约达10亿美元。<ref>{{Cite web |title=Why Kim Kardashian's Skims is making a splash with investors and the shapewear market |url=https://www.latimes.com/business/story/2024-05-07/kim-kardashian-skims |website=Los Angeles Times |date=2024-05-07 |language=en-US |access-date=2026-01-08 |archive-date=2025-09-17 |archive-url=https://web.archive.org/web/20250917164047/https://www.latimes.com/business/story/2024-05-07/kim-kardashian-skims |dead-url=no }}</ref>

== 产品 ==
Skims品牌服装尺码覆盖XXS至5XL。<ref name=":1" />其塑身衣系列专为适配不同肤色设计，提供九种色调选择。<ref name=":1" />除塑身衣外，Skims还推出涵盖家居服、内衣及配饰的多元系列，包括文胸、内裤、连体衣、连衣裙、短裤、运动裤、上衣、连帽衫、毛衣及拖鞋。<ref name=":1" />

该品牌最初仅通过官网skims.com直接销售，后逐步扩展至多家电商平台及[[诺德斯特龙百货公司|诺德斯特龙百货]]实体店。<ref>{{Cite web |title=Kim Kardashian Has Learned Restraint |url=https://www.nytimes.com/2020/02/06/style/kim-kardashian-has-learned-restraint.html |website=The New York Times |date=2020-02-06 |language=en |author=Jessica Testa |issn=0362-4331 |access-date=2026-01-08 |archive-date=2025-12-22 |archive-url=https://web.archive.org/web/20251222235920/https://www.nytimes.com/2020/02/06/style/kim-kardashian-has-learned-restraint.html |dead-url=no }}</ref>

=== 联名与合作 ===
2021年，Skims与[[奧林匹克運動會美國代表團|美国奥运代表队]]建立合作伙伴关系，为其运动员提供印有Team USA和Skims品牌的运动休闲服饰。运动员们在[[2020年夏季奥林匹克运动会|2020年东京奥运会]]和[[2020年夏季帕拉林匹克運動會|残奥会]]以及[[2022年冬季奥林匹克运动会|2022年北京冬奥会]]期间均穿着该系列服装。<ref name=":3">{{Cite web |title=Kim Kardashian's Skims Doubles Valuation to $3.2 Billion |url=https://www.bloomberg.com/news/articles/2022-01-27/kim-kardashian-s-skim-underwear-brand-doubles-valuation-to-3-2-billion |website=Bloomberg News |date=2022-01-27 |language=en |author=Kim Bhasin |access-date=2026-01-08 |archive-date=2022-04-19 |archive-url=https://web.archive.org/web/20220419094644/https://www.bloomberg.com/news/articles/2022-01-27/kim-kardashian-s-skim-underwear-brand-doubles-valuation-to-3-2-billion |dead-url=no }}</ref><ref>{{Cite web |title=Kim Kardashian’s label will supply Team USA with undergarments and loungewear |url=https://www.cnn.com/style/article/kim-kardashian-skims-olympics-team-usa |website=CNN |date=2021-06-29 |language=en |last=Hills |first=Megan C. |access-date=2026-01-08 |archive-date=2021-10-21 |archive-url=https://web.archive.org/web/20211021113613/https://www.cnn.com/style/article/kim-kardashian-skims-olympics-team-usa/ |dead-url=no }}</ref>

2021年10月，该公司与意大利时尚品牌[[芬迪]]联名推出[[胶囊衣柜|胶囊衣柜系列]]，包含FENDI x SKIMS塑身衣、皮革连衣裙及泳装。<ref>{{Cite web |title=Kim Kardashian West’s Skims to Partner With Fendi |url=https://www.wsj.com/style/fashion/kim-kardashian-west-skims-fendi-collab-news-11635166830 |website=The Wall Street Journal |date=2021-10-25 |language=en-US |last=Iredale |first=Jessica |access-date=2026-01-08 |archive-date=2026-01-04 |archive-url=https://web.archive.org/web/20260104073915/https://www.wsj.com/style/fashion/kim-kardashian-west-skims-fendi-collab-news-11635166830 |dead-url=no }}</ref><ref>{{Cite web |title=Fendi x Skims Collection Blends Both Brands’ Ethos |url=https://wwd.com/fashion-news/designer-luxury/feature/fendi-skims-collection-kim-kardashian-west-kim-jones-capsule-collection-1234982755/ |website=WWD |date=2021-10-26 |language=en-US |last=Carrera |first=Martino |access-date=2026-01-08 |archive-date=2025-07-09 |archive-url=https://web.archive.org/web/20250709154818/https://wwd.com/fashion-news/designer-luxury/feature/fendi-skims-collection-kim-kardashian-west-kim-jones-capsule-collection-1234982755/ |dead-url=no }}</ref>该合作灵感源自[[卡爾·拉格斐|卡尔·拉格斐]]1978年设计的芬迪系列。<ref>{{Cite web |title=Where To Get Your Hands On Fendi X Skims Before It Sells Out |url=https://www.bustle.com/style/fendi-skims-price-collection-lookbook |website=Bustle |date=2024-02-20 |language=en |access-date=2026-01-08 |archive-date=2022-11-13 |archive-url=https://web.archive.org/web/20221113181609/https://www.bustle.com/style/fendi-skims-price-collection-lookbook |dead-url=no }}</ref><ref>{{Cite web |title=Fendi x Skims Collection Blends Both Brands’ Ethos |url=https://wwd.com/fashion-news/designer-luxury/feature/fendi-skims-collection-kim-kardashian-west-kim-jones-capsule-collection-1234982755/ |website=WWD |date=2021-10-26 |language=en-US |last=Carrera |first=Martino |access-date=2026-01-08 |archive-date=2025-07-09 |archive-url=https://web.archive.org/web/20250709154818/https://wwd.com/fashion-news/designer-luxury/feature/fendi-skims-collection-kim-kardashian-west-kim-jones-capsule-collection-1234982755/ |dead-url=no }}</ref>[[彭博新聞社|彭博社]]报道称该系列上市10分钟内销售额即突破300万美元。<ref name=":3" />

2023年9月，该公司与[[NBA]]宣布达成多年合作协议，Skims正式成为NBA、[[WNBA]]及[[NBA|美国篮协]]官方内衣合作伙伴。<ref>{{Cite web |title=Understanding the marketing genius behind Kim Kardashian’s SKIMS |url=https://dukechronicle.com/article/skims-kim-kardashian-jared-mccain-marketing-20240408 |website=The Duke Chronicle |date=2024-04-08 |language=en |last=WWD |first=Photo Courtesy of |access-date=2026-01-08}}</ref>合作框架下，Skims获得多项联盟平台的媒体曝光，包括NBA与WNBA赛事转播中的虚拟场边广告位，以及联盟官方社交与数字平台的推广。<ref>{{Cite web |title=Skims named official underwear partner of the NBA, WNBA and USA Basketball {{!}} NBA.com |url=https://www.nba.com/news/skims-underwear-partner-nba-wnba-usab-official-release |website=NBA |language=en |access-date=2026-01-08 |archive-date=2023-10-30 |archive-url=https://web.archive.org/web/20231030155229/https://www.nba.com/news/skims-underwear-partner-nba-wnba-usab-official-release |dead-url=no }}</ref><ref>{{Cite web |title=SKIMS Named Official Underwear Partner of USA Basketball |url=https://www.usab.com/news/2023/10/skims-named-official-underwear-partner-of-usa-basketball |website=USA Basketball |language=en |access-date=2026-01-08 |archive-date=2024-04-01 |archive-url=https://web.archive.org/web/20240401212710/https://www.usab.com/news/2023/10/skims-named-official-underwear-partner-of-usa-basketball |dead-url=no }}</ref>

== 争议 ==
Skims最初由卡戴珊与延斯·格雷德共同命名为Kimono Intimates。<ref name=":2" /><ref name=":3" />该名称遭到批评人士指责，认为其有损日本文化尊严，且忽视了[[和服|该国传统服饰]]背后的深层意义。时任[[京都]]市长[[門川大作|门川大作]]致函卡戴珊，要求其重新考虑公司名称及“Kimono”商标。<ref>{{Cite web |script-title=ja:下着ブランド名「KIMONO」変更へ抗議の声を受けカーダシアンさん |url=https://mainichi.jp/articles/20190702/k00/00m/040/096000c |website=毎日新聞 |language=ja |access-date=2026-01-08 |archive-date=2019-08-22 |archive-url=https://web.archive.org/web/20190822114908/https://mainichi.jp/articles/20190702/k00/00m/040/096000c |dead-url=no }}</ref>随后卡戴珊宣布将公司更名为“Skims”。<ref>{{Cite news |title=#KimOhNo: Kim Kardashian West renames Kimono brand amid outcry |url=https://www.theguardian.com/lifeandstyle/2019/jul/01/our-traditional-garment-is-not-spandex-kim-kardashian-west-renames-brand-amid-outcry |last=Ho |first=Vivian |work=The Guardian |date=2019-07-01 |language=en-GB |issn=0261-3077 |access-date=2026-01-08 |archive-date=2019-07-01 |archive-url=https://web.archive.org/web/20190701234923/https://www.theguardian.com/lifeandstyle/2019/jul/01/our-traditional-garment-is-not-spandex-kim-kardashian-west-renames-brand-amid-outcry |dead-url=no }}</ref><ref>{{Cite web |title=In wake of Kimono uproar, Kim Kardashian names shapewear company Skims |url=https://www.cnbc.com/2019/08/26/kim-kardashian-names-shapewear-company-skims-plans-september-launch.html |website=CNBC |date=2019-08-26 |language=en |last=Thomas |first=Lauren |access-date=2026-01-08 |archive-date=2022-08-18 |archive-url=https://web.archive.org/web/20220818111815/https://www.cnbc.com/2019/08/26/kim-kardashian-names-shapewear-company-skims-plans-september-launch.html |dead-url=no }}</ref>

== 奖项 ==
2021年，创始人金·卡戴珊因在Skims品牌的杰出贡献，荣获《[[华尔街日报]]》杂志创新奖颁发的“品牌创新者”奖项。<ref>{{Cite web |title=MSN |url=https://www.msn.com/en-us/lifestyle/lifestyle-buzz/kim-kardashian-thanks-skims-for-helping-her-avoid-fashion-emergency-at-wsj-innovator-awards/ar-AAQdSV6 |website=www.msn.com |access-date=2026-01-08 |archive-date=2025-01-25 |archive-url=https://web.archive.org/web/20250125055515/https://www.msn.com/en-us/lifestyle/lifestyle-buzz/kim-kardashian-thanks-skims-for-helping-her-avoid-fashion-emergency-at-wsj-innovator-awards/ar-AAQdSV6 |dead-url=no }}</ref>

2022年11月，Skims在2022年[[美国时装设计师协会]]时尚大奖上荣获[[亞馬遜公司|亚马逊]]时尚颁发的首届“创新奖”。联合创始人金·卡戴珊、艾玛·格雷德与延斯·格雷德共同领奖。<ref>{{Cite web |title=Skims to Receive Inaugural Innovation Award at the 2022 CFDA Fashion Awards, Presented by Amazon Fashion |url=https://wwd.com/fashion-news/fashion-features/skims-to-accept-inaugural-innovation-award-at-the-2022-cfda-fashion-awards-presented-by-amazon-fashion-1235399976/ |website=WWD |date=2022-10-25 |language=en-US |last=Lockwood |first=Lisa |access-date=2026-01-08 |archive-date=2022-10-25 |archive-url=https://web.archive.org/web/20221025120051/https://wwd.com/fashion-news/fashion-features/skims-to-accept-inaugural-innovation-award-at-the-2022-cfda-fashion-awards-presented-by-amazon-fashion-1235399976/ |dead-url=no }}</ref>

== 参考资料 ==
<references responsive="" />

== 外部链接 ==

* [https://skims.com/ 官方网站] {{Wayback|url=https://skims.com/ |date=20260108210551 }}

[[Category:2019年成立的美國公司]]
[[Category:美國服裝品牌]]
[[Category:2019年加利福尼亞州建立]]
[[Category:洛杉磯公司]]
[[Category:时尚品牌]]

Skims - 版本历史

imported>InternetArchiveBot：​补救26个来源，并将0个来源标记为失效。) #IABot (v2.0.9.5) (KCUSCBZMOGYNMYBGBBFRQQIZCGYNKGOC - 28547

imported>InternetArchiveBot：补救26个来源，并将0个来源标记为失效。) #IABot (v2.0.9.5) (KCUSCBZMOGYNMYBGBBFRQQIZCGYNKGOC - 28547