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{{Infobox building|name=Omega Mart|logo=Omega Mart.svg|image=Omega mart 2021.jpg|image_caption=2021年的Omega Mart|location=[[拉斯維加斯]], 美国|address=3215 S Rancho Dr #100|opened_date={{Start date|2021|2|18}}|owner=[[Meow Wolf]]|website={{URL|https://www.omegamart.com/}}}}

'''Omega Mart'''（標誌以Ωmega Mart呈現）是一個由美國藝術公司[[Meow Wolf]]創建的互動藝術裝置，位於[[拉斯維加斯]]的[[AREA15]]綜合大楼內。參觀者進入該裝置後可以探索一间[[超市]]，並從中進入各種其他區域，揭開超市背后的故事<ref>{{cite news|last=Martens|first=Todd|title=Meow Wolf's Omega Mart is opening in Las Vegas in a pandemic. What to know|url=https://www.latimes.com/entertainment-arts/story/2021-02-17/meow-wolf-omega-mart-covid-era-opening-las-vegas-in-pandemic|date=2021-02-17|newspaper=[[Los Angeles Times]]|access-date=2021-04-18|archive-date=2025-01-15|archive-url=https://web.archive.org/web/20250115001446/https://www.latimes.com/entertainment-arts/story/2021-02-17/meow-wolf-omega-mart-covid-era-opening-las-vegas-in-pandemic|dead-url=no}}</ref>。該裝置由超過300位藝術家和設計師參與創作。Omega Mart 是一個[[替代現實遊戲]]的範例，其整體情節和背景可以通過各種線索（包括線上和實體店內的線索）解謎<ref name="Sheckells-2021">{{cite news|last=Sheckells|first=Melinda|title=Inside Meow Wolf's New Omega Mart Interactive Experience in Las Vegas|url=https://www.hollywoodreporter.com/news/inside-meow-wolfs-new-omega-mart-interactive-experience-in-las-vegas|date=2021-02-16|newspaper=[[The Hollywood Reporter]]|access-date=2021-04-18|archive-date=2021-04-21|archive-url=https://web.archive.org/web/20210421193537/https://www.hollywoodreporter.com/news/inside-meow-wolfs-new-omega-mart-interactive-experience-in-las-vegas|dead-url=no}}</ref><ref name="McBeth-2021">{{cite news|last=McBeth|first=Hannah|title=Meow Wolf Gives Inner Children a Shopper's Wonderland at Omega Mart in Las Vegas|url=https://www.slugmag.com/arts/art/meow-wolf-gives-inner-children-a-shoppers-wonderland-at-omega-mart-in-las-vegas/|date=2021-04-07|access-date=2021-04-18|archive-date=2025-01-14|archive-url=https://web.archive.org/web/20250114123607/https://www.slugmag.com/arts/art/meow-wolf-gives-inner-children-a-shoppers-wonderland-at-omega-mart-in-las-vegas/|dead-url=no}}</ref>。

Omega Mart 提供各種自製產品供購買，例如：Done、猛獁塊、有機蛾奶及無堅果鹽焗花生等<ref>{{cite news|last=Karel|first=Janna|title=Meow Wolf in Las Vegas to sell bizarre items, portals to other worlds|url=https://www.reviewjournal.com/entertainment/arts-culture/meow-wolf-in-las-vegas-to-sell-bizarre-items-portals-to-other-worlds-2092758/|date=2020-08-11|newspaper=[[Las Vegas Review-Journal]]|access-date=2021-04-18|archive-date=2025-01-15|archive-url=https://web.archive.org/web/20250115004916/https://www.reviewjournal.com/entertainment/arts-culture/meow-wolf-in-las-vegas-to-sell-bizarre-items-portals-to-other-worlds-2092758/|dead-url=no}}</ref>。由藝術家[[Justin Favela]]設計的[[七宗罪]]皮納塔也可供購買<ref>{{cite news|last=Karel|first=Janna|title=Piñatas of the 7 deadly sins to loom over Meow Wolf experience|url=https://www.reviewjournal.com/entertainment/arts-culture/pinatas-of-the-7-deadly-sins-to-loom-over-meow-wolf-experience-2187345/|date=2020-11-20|newspaper=[[Las Vegas Review-Journal]]|access-date=2021-04-17|archive-date=2025-01-14|archive-url=https://web.archive.org/web/20250114224741/https://www.reviewjournal.com/entertainment/arts-culture/pinatas-of-the-7-deadly-sins-to-loom-over-meow-wolf-experience-2187345/|dead-url=no}}</ref>。該裝置還設有一個秘密酒吧「Datamosh」，提供了共八款的特色雞尾酒<ref>{{cite news|last=Stapleton|first=Susan|title=Get to Know the Secret Bar Inside Omega Mart, the Zany Grocery Store Exhibit Inside AREA15|url=https://vegas.eater.com/2021/3/17/22335331/datamosh-secret-bar-omega-mart-open-area15|date=2021-03-17|work=[[Eater (website)|Eater]]|access-date=2021-04-17|archive-date=2025-01-15|archive-url=https://web.archive.org/web/20250115022425/https://vegas.eater.com/2021/3/17/22335331/datamosh-secret-bar-omega-mart-open-area15|dead-url=no}}</ref><ref>{{cite news|last=Radke|first=Brock|title=Quick Bites: Best Friend, La Neta, Pauly D's Italian Subs and more Vegas food news|url=https://lasvegasweekly.com/dining/2021/mar/23/quick-bites-best-friend-la-neta-pauly-ds-subs/|date=2021-03-23|newspaper=[[Las Vegas Weekly]]|access-date=2021-04-17|archive-date=2024-01-10|archive-url=https://web.archive.org/web/20240110092038/https://lasvegasweekly.com/dining/2021/mar/23/quick-bites-best-friend-la-neta-pauly-ds-subs/|dead-url=no}}</ref>。

== 歷史 ==
[[File:Omega Mart shelves.png|thumb|Omega Mart 里面的產品貨架]]
Omega Mart 的概念最早源於2009年，當時藝術家們創建了一個DIY快閃超市展覽<ref name="Karel-2021">{{cite news|last=Karel|first=Janna|title=Omega Mart opens a mysterious interactive world at AREA15|url=https://www.reviewjournal.com/entertainment/omega-mart-opens-a-mysterious-interactive-world-at-area15-2283768/|date=2021-02-18|newspaper=[[Las Vegas Review-Journal]]|access-date=2021-04-17|archive-date=2024-11-30|archive-url=https://web.archive.org/web/20241130095731/https://www.reviewjournal.com/entertainment/omega-mart-opens-a-mysterious-interactive-world-at-area15-2283768/|dead-url=no}}</ref>，根據《[[拉斯維加斯評論報]]》報導，該展覽基本上只是「僅僅是混凝土塊架子上擺放著顏色水瓶」。<ref name="Karel-2021" /> 該展覽於2012年再次嘗試，由Meow Wolf的Chimera教育部門與約一千名[[聖塔菲 (新墨西哥州)|新墨西哥州聖塔菲]]的公立學校學生合作，在一個模擬超市內擺滿了手工製作的假產品。<ref name="Krabbe-2021">{{cite news|last=Krabbe|first=Collin|title=Meow Wolf provides a sneak peek of its Las Vegas exhibit, set to open early next year|url=https://www.bizjournals.com/albuquerque/news/2020/08/11/meow-wolf-unveils-omega-mart.html|date=2020-08-11|newspaper=[[Albuquerque Business First]]|access-date=2021-04-17|archive-date=2024-11-30|archive-url=https://web.archive.org/web/20241130103338/https://www.bizjournals.com/albuquerque/news/2020/08/11/meow-wolf-unveils-omega-mart.html|dead-url=no}}</ref><ref>{{Cite web|title=Project Dreamscape: Ask and you shall receive|url=https://alibi.com/art/44169/story.html|website=alibi|language=en|last=Pleshaw|first=Gregory|access-date=2021-04-21|archive-date=2021-04-21|archive-url=https://web.archive.org/web/20210421155457/https://alibi.com/art/44169/story.html|dead-url=yes}}</ref><ref>{{Cite web|title=OmegaMart {{!}} Meow Wolf|url=https://meowwolf.com/projects/omegamart-0|date=2013-07-25|archive-url=https://web.archive.org/web/20130725190123/https://meowwolf.com/projects/omegamart-0|archive-date=2013-07-25|access-date=2021-04-21}}</ref>這兩次原始展覽均為臨時展覽，第二次展覽於2012年7月8日開幕，並於同年9月20日結束。

2018年1月，Meow Wolf 宣布將在[[拉斯維加斯]]推出第二個常設展覽（第一個是聖塔費的[[Meow Wolf#House of Eternal Return|永恆輪迴之屋]]），該展覽將成為零售和娛樂綜合體 AREA15 的主要租戶。<ref>{{cite news|last=Krasnow|first=Bruce|title=Meow Wolf announces permanent exhibit in Las Vegas, Nev.|url=https://www.santafenewmexican.com/news/business/meow-wolf-announces-permanent-exhibit-in-las-vegas-nev/article_bf439a22-fc7d-11e7-8db1-7745aaddd08e.html|archive-url=https://web.archive.org/web/20180119120333/https://www.santafenewmexican.com/news/business/meow-wolf-announces-permanent-exhibit-in-las-vegas-nev/article_bf439a22-fc7d-11e7-8db1-7745aaddd08e.html|url-status=live|archive-date=2018-01-19|date=2018-01-18|newspaper=[[Santa Fe New Mexican]]|access-date=2021-04-18}}</ref> Omega Mart 原定於2020年開幕，但因[[2019冠状病毒病|COVID-19]] 大流行而推遲了開幕日期。<ref>{{cite news|last=Martens|first=Todd|title=Meow Wolf was set to transform themed entertainment in Vegas and beyond. Then came the pandemic|url=https://www.latimes.com/entertainment-arts/story/2020-08-08/how-meow-wolf-las-vegas-reshape-themed-entertainment|date=2020-08-08|newspaper=[[Los Angeles Times]]|access-date=2021-04-17|archive-date=2025-01-14|archive-url=https://web.archive.org/web/20250114131620/https://www.latimes.com/entertainment-arts/story/2020-08-08/how-meow-wolf-las-vegas-reshape-themed-entertainment|dead-url=no}}</ref> 2020年8月，Meow Wolf 宣布該專案將聚焦於名為 Omega Mart 的超市，原定於2021年1月開幕<ref>{{cite news|last=Vitu|first=Teya|title=Meow Wolf unveils 'Omega Mart' as its Las Vegas attraction|url=https://www.santafenewmexican.com/news/local_news/meow-wolf-unveils-omega-mart-as-its-las-vegas-attraction/article_1e4dd50a-db42-11ea-a122-8f8cba5b905f.html|archive-url=https://web.archive.org/web/20210102154226/https://www.santafenewmexican.com/news/local_news/meow-wolf-unveils-omega-mart-as-its-las-vegas-attraction/article_1e4dd50a-db42-11ea-a122-8f8cba5b905f.html|url-status=live|archive-date=2021-01-02|date=2020-08-10|newspaper=[[Santa Fe New Mexican]]|access-date=2021-04-17}}</ref><ref name="Krabbe-2021" /> 2021年1月，宣布了裝置的開幕日期，<ref>{{cite news|last=Gomez|first=Adrian|title=Meow Wolf's Omega Mart set to open Feb. 18 in Las Vegas|url=https://www.abqjournal.com/1537823/meow-wolfs-omega-mart-set-to-open-feb-18-in-las-vegas.html|date=2021-01-19|newspaper=[[Albuquerque Journal]]|access-date=2021-04-17|archive-date=2023-03-20|archive-url=https://web.archive.org/web/20230320153657/https://www.abqjournal.com/1537823/meow-wolfs-omega-mart-set-to-open-feb-18-in-las-vegas.html|dead-url=no}}</ref> 並於2021年2月18日正式開幕<ref name="Karel-2021" /><ref>{{cite news|last=Vitu|first=Teya|title=Meow Wolf enters new world with 'Omega Mart' in Sin City|url=https://www.santafenewmexican.com/news/business/meow-wolf-enters-new-world-with-omega-mart-in-sin-city/article_805efde0-6fa9-11eb-b2bf-63e60fa9079c.html|archive-url=https://web.archive.org/web/20210222115141/https://www.santafenewmexican.com/news/business/meow-wolf-enters-new-world-with-omega-mart-in-sin-city/article_805efde0-6fa9-11eb-b2bf-63e60fa9079c.html|url-status=live|archive-date=2021-02-22|date=2021-02-18|newspaper=[[Santa Fe New Mexican]]|access-date=2021-04-17}}</ref>

各種有關 Omega Mart 的廣告已經發布，其中以不尋常和超現實的風格受到關注。在一則開幕廣告中，[[Willie Nelson]] 的臉部被[[深伪技术|深偽技術]]合成到另一人的身體上，<ref>{{cite news|last=McCarter|first=Reid|title="Willie Nelson" stars in unsettling deepfake commercial for an art installation grocery store|url=https://news.avclub.com/willie-nelson-stars-in-unsettling-deepfake-commercial-1846150017|date=2021-01-28|work=[[The A.V. Club]]|access-date=2021-04-17|archive-date=2021-04-21|archive-url=https://web.archive.org/web/20210421030804/https://news.avclub.com/willie-nelson-stars-in-unsettling-deepfake-commercial-1846150017|dead-url=yes}}</ref> 被《[[休斯敦纪事报]]》的Shelby Stewart形容這則廣告讓德州人「想像一下如果雜貨店廣告受到[[迷幻药物|迷幻藥]]影響會是什麼樣子」<ref>{{cite news|last=Stewart|first=Shelby|title=Things get bizarre as 'Willie Nelson' stars in new art installation ad|url=https://www.chron.com/culture/music/article/Willie-Nelson-grocery-ad-Texas-weird-Omega-Mart-15908916.php|archive-url=https://web.archive.org/web/20210214153237/https://www.chron.com/culture/music/article/Willie-Nelson-grocery-ad-Texas-weird-Omega-Mart-15908916.php|url-status=live|archive-date=2021-02-14|date=2021-01-29|newspaper=[[Houston Chronicle]]|access-date=2021-04-17}}</ref> 隨後的幾則廣告被《[[影音俱樂部]]》的瑞德·麥卡特（Reid McCarter）形容為具有「怪異的90年代」美學，<ref>{{cite news|last=McCarter|first=Reid|title=Omega Mart advertises time-traveling ham, nut-free peanuts in series of perfectly normal commercials|url=https://news.avclub.com/omega-mart-advertises-time-traveling-ham-nut-free-pean-1846598188|date=2021-04-01|work=[[The A.V. Club]]|access-date=2021-04-17|archive-date=2021-04-18|archive-url=https://web.archive.org/web/20210418162729/https://news.avclub.com/omega-mart-advertises-time-traveling-ham-nut-free-pean-1846598188|dead-url=yes}}</ref> 而[[Rob Beschizza]]，在《[[Boing Boing|波音波音]]》上撰寫的文章則稱其為「黑暗幽默、充滿神秘的消費者恐怖」的完美範例<ref>{{cite web|title=Creepy commercials for Omega Mart, a supermarket with a difference|url=https://boingboing.net/2021/03/31/creepy-commercials-for-omega-mart-a-supermarket-with-a-difference.html|website=[[Boing Boing]]|date=2021-04-18|author-link=Rob Beschizza|last=Beschizza|first=Rob|access-date=2021-04-18}}</ref>

== 参考资料 ==
{{reflist}}

== 外部链接 ==

* {{Official website|https://www.omegamart.com/}}

[[Category:互動藝術]]

Omega Mart - 版本历史

imported>InternetArchiveBot：​补救14个来源，并将0个来源标记为失效。) #IABot (v2.0.9.5

imported>InternetArchiveBot：补救14个来源，并将0个来源标记为失效。) #IABot (v2.0.9.5