imported>水餃喵：/* HBX */ // Edit via Wikiplus

2024-11-29T13:46:12Z

HBX： // Edit via Wikiplus

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{{Infobox company
| name = Hypebeast
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| foundation = 2005
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| location = {{HKG}}
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| area_served = 全球
| founder = 马柏荣 (Kevin Ma)
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'''Hypebeast Ltd.'''（{{hkex|150}}）是一家以[[香港]]为基地的時尚数码媒体公司。该公司起初的產品是2005年由马柏荣创建的一个运动鞋博客。后来，HYPEBEAST扩大成为一家在线杂志，內容涵盖街头衣着、时尚、音乐、流行文化、生活方式及其他各种主题。<ref name=Digiday>{{Cite news |url=https://digiday.com/marketing/inside-streetwear-media/ |title=Sneakers and ‘featured hotties’: A guide to streetwear media |publisher=Digiday |date=May 4, 2016 |last=Biron |first=Bethany |accessdate=April 5, 2020 |archive-date=2021-07-21 |archive-url=https://web.archive.org/web/20210721022430/https://digiday.com/marketing/inside-streetwear-media/ }}</ref><ref name=forbes>{{Cite news |url=https://www.forbes.com/sites/matthewnewton/2011/09/08/hypebeast-founder-talks-influencers-and-authenticity/#45acafe87f69 |title=Hypebeast Founder Talks 'Influencers' and Authenticity |publisher=Forbes |date=Sep 8, 2011 |last=Newton |first=Matthew |accessdate=April 5, 2020 |archive-date=2021-07-21 |archive-url=https://web.archive.org/web/20210721020945/https://www.forbes.com/sites/matthewnewton/2011/09/08/hypebeast-founder-talks-influencers-and-authenticity/#45acafe87f69 }}</ref>并于不久后创立了Hypebeast Ltd. 公司。<ref name=fastcompany>{{Cite news |url=https://www.fastcompany.com/1819814/fast-talk-how-sneakerhead-built-major-online-magazine |title=Fast Talk: How This “Sneakerhead” Built A Major Online Magazine |publisher=Fast Company |date=Feb 27, 2012 |last=Zax |first=David |accessdate=April 5, 2020 |archive-date=2021-07-21 |archive-url=https://web.archive.org/web/20210721020938/https://www.fastcompany.com/1819814/fast-talk-how-sneakerhead-built-major-online-magazine }}</ref><ref>{{Cite news |url=https://www.scmp.com/lifestyle/fashion-beauty/article/2186785/how-hypebeast-went-sneaker-blog-global-streetwear-force |title=Hypebeast Founder Talks 'Influencers' and Authenticity |publisher=South China Morning Post |date=Sep 8, 2011 |last=Newton |first=Matthew |accessdate=April 5, 2020 |archive-date=2021-07-20 |archive-url=https://web.archive.org/web/20210720232447/https://www.scmp.com/lifestyle/fashion-beauty/article/2186785/how-hypebeast-went-sneaker-blog-global-streetwear-force }}</ref><ref>{{Cite news |url=https://qz.com/quartzy/1623507/streetwears-impact-on-fashion-goes-beyond-hoodies-and-t-shirts/ |title=Streetwear is what happens to fashion when consumers start dictating the terms |publisher=Quartz |date=May 22, 2019 |last=Bain |first=Mark |accessdate=April 5, 2020 |archive-date=2021-01-28 |archive-url=https://web.archive.org/web/20210128144236/https://qz.com/quartzy/1623507/streetwears-impact-on-fashion-goes-beyond-hoodies-and-t-shirts/ }}</ref>

==历史==
2005年，马柏荣在加拿大温哥华读书时创建了运动鞋部落格 HYPEBEAST。<ref>{{Cite news |url=https://www.complex.com/sneakers/2015/10/25-best-sneaker-blogs-right-now |title=The 25 Best Sneaker Blogs Right Now |publisher=Complex |date=Oct 29, 2015 |last=Engvall |first=Nick |accessdate=April 5, 2020 |archive-date=2021-07-21 |archive-url=https://web.archive.org/web/20210721020947/https://www.complex.com/sneakers/2015/10/25-best-sneaker-blogs-right-now }}</ref> 《HYPEBEAST杂志》的印刷版于2012年首次发行。<ref>{{Cite news |url=https://www.nytimes.com/2018/09/12/style/hypebeast-hypefest.html |title=If You Hype It, Will They Come? |publisher=New York Times |date=2018-09-12 |last=Bromwich |first=Jonah Engel |accessdate=April 5, 2020 |archive-date=2021-07-19 |archive-url=https://web.archive.org/web/20210719131228/https://www.nytimes.com/2018/09/12/style/hypebeast-hypefest.html }}</ref> 自此以后，马氏的业务扩展至其他网站，包括HYPEBAE、hypeKids及Popbee。2008年，一间以当代亚洲妇女为对象的数码媒体公司Popbee成立。HBX是一家商务门店，于2012年开业。过去十年， Hypebeast Ltd.的业务已扩展至其他许多领域，包括数字媒体、电子商务和创意服务。<ref>{{Cite news |url=https://www.esquire.com/it/stile/moda-uomo/a25006610/hypebeast-kevin-ma-intervista/ |title=Se vuole sopravvivere, la moda deve diventare sostenibile |publisher=Esquire |date=2018-11-15 |last= |first= |accessdate=April 5, 2020 |archive-date=2021-07-19 |archive-url=https://web.archive.org/web/20210719131235/https://www.esquire.com/it/stile/moda-uomo/a25006610/hypebeast-kevin-ma-intervista/ }}</ref> 此外，在2016年，Hypebeast Ltd.也推出了全球创意工作室HYPEMAKER。<ref>{{Cite news |url= https://hypemaker.co/ |title= Hypemaker |accessdate= April 5, 2020 |archive-date= 2021-07-20 |archive-url= https://web.archive.org/web/20210720224144/https://hypemaker.co/ }}</ref><ref>{{Cite news |url=https://www.freemalaysiatoday.com/category/leisure/2020/02/14/crocs-kfcs-new-partnership-is-deep-fried-footwear/ |title=Crocs, KFC’s new partnership is ‘deep-fried’ footwear |publisher=Free Malaysia Today |date=February 14, 2020 |last= |first= |accessdate=April 5, 2020 |archive-date=2020-04-24 |archive-url=https://web.archive.org/web/20200424144656/https://www.freemalaysiatoday.com/category/leisure/2020/02/14/crocs-kfcs-new-partnership-is-deep-fried-footwear/ }}</ref>同年4月11日在[[港股]]上市。<ref>{{cite news |title=时尚网站Hypebeast登陆港股 |url=https://qikan.chaoxing.com/detail_38502727e7500f267e6378432b98ec1ca52a7ec3b6688f791921b0a3ea255101fc1cf1fbb4666ae6bf6ed6e0530b2d43ff8a970619520ca06105c08afa4aa909ef9b441d9d1338a98c288dbf62b24f6f20b88c6e534e6905ff2392838a1740b562b48ce5ed91eb52adfd43ad95f43916}}</ref>

HYPEBEAST的[[日本]]子公司于2019年开业。<ref>{{Cite news |url=https://finance.yahoo.com/news/hypebeast-debut-japan-subsidiary-led-142034939.html |title=Hypebeast to Debut Japan Subsidiary Led by Akihiro Wajima |publisher=Yahoo! Finance |date=March 14, 2019 |last=Ap |first=Tiffany |accessdate=April 5, 2020 |archive-date=2021-07-20 |archive-url=https://web.archive.org/web/20210720211446/https://finance.yahoo.com/news/hypebeast-debut-japan-subsidiary-led-142034939.html }}</ref>

==HBX==
HBX，曾命名为HYPEBEAST Store，是一个电子商务平台，由马柏荣于2012年创立。<ref name=fastcompany/>作为Hypebeast Ltd.的子公司，HBX是一个第三方零售商，销售品牌服装、饰品和其他单品。<ref name=fastcompany/><ref name=Digiday/>在2018至2019年，HBX的收入超过3100万美元。<ref name=Hypefest/> 目前，HBX网站上有超过200个国际品牌。

除了HBX线上平台，该公司还在2015年开设了位于香港中环置地广场的实体店。2020年，HBX门店进行了装修，并与FOOD NEW YORK的创始人Dong-Ping Wong<ref name=forbes/>共同设计，他之前曾与[[坎耶·韦斯特]]和[[維吉爾·阿布洛]]等音乐人和设计师合作。<ref name=Quartzy/>

== 参考文献 ==
{{Reflist|30em}}

== 外部連結 ==
* [https://www.hypebeast.com Hypebeast] {{Wayback|url=https://www.hypebeast.com/ |date=20210727180217 }}

[[Category:香港公司]]
[[Category:香港品牌]]
[[Category:时尚网站]]
[[Category:2005年香港建立]]
[[Category:2016年首次公開募股]]
[[Category:2005年成立的公司]]

Hypebeast - 版本历史

imported>水餃喵：​/* HBX */ // Edit via Wikiplus

imported>水餃喵：/* HBX */ // Edit via Wikiplus