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|G1=IT
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{{Infobox software
| name = BBC iPlayer
| logo = [[Image:BBC iPlayer 2021 (Alt).svg|200px]]
| screenshot = [[Image:BBCiPlayerScreenshot.png|200px]]
| caption = BBC iPlayer 首頁
| author = BBC
| developer = [[BBC]]
| released = {{Start date and age|2007|12|25}}
| programming language = [[Adobe Integrated Runtime|Adobe AIR]]、[[Adobe Flash]]、[[Objective-C]]、其他
| operating system = [[Microsoft Windows|Windows]] (XP, Vista, 7) [[Mac OS X]] [[Linux]] 
[[iOS]] ([[iPad]], [[iPhone]], [[iPod Touch]]) [[Android]] [[Symbian]] [[S60]] [[Wii]] 机顶盒 [[PlayStation 3]]
| platform =
| language = [[英語]]、 [[威爾斯語]]、</rb> [[蘇格蘭蓋爾語]]<ref>{{cite web |title=BBC iPlayer Goes Local |url=http://www.bbc.co.uk/blogs/bbcinternet/2008/12/making_bbc_iplayer_local.html |publisher=British Broadcasting Corp. |work=BBC Internet Blog |date=2008-12-02 |last=Hewines |first=James |accessdate=2011-09-11 |archive-date=2012-02-14 |archive-url=https://web.archive.org/web/20120214013604/http://www.bbc.co.uk/blogs/bbcinternet/2008/12/making_bbc_iplayer_local.html |dead-url=no }}</ref>
| genre = 直播、回放电视或电台节目
| license =
| website = {{URL|http://www.bbc.co.uk/iplayer}}
}}

'''BBC iPlayer''', 通常簡稱為'''iPlayer'''，是一个网络电视和广播平台。BBC以前使用[[RealPlayer]]等的視頻流播放視頻片段，有了iPlayer，則可播出完整的電視節目。

BBC iPlayer於2007年12月25日正式上线。<ref name=livedate>{{cite web
| url = http://www.broadband-finder.co.uk/news/broadband/bbc-iplayer-launched_18407021.html
| title = BBC iPlayer Launched
| date = 2007-12-27
| publisher = Broadband Finder
| accessdate = 2011-09-11
| archive-date = 2008-09-22
| archive-url = https://web.archive.org/web/20080922025804/http://www.broadband-finder.co.uk/news/broadband/bbc-iplayer-launched_18407021.html
| dead-url = no
}}</ref>2008年6月25日，新外觀的iPlayer上線，曾經作為測試版和早期版本同時存在。<ref>{{cite web
| url = http://www.bbc.co.uk/pressoffice/pressreleases/stories/2008/06_june/25/iplayer.shtml
| title = BBC iPlayer Gets Re-designed
| date = 2008-06-25
| publisher = BBC Press Office
| accessdate = 2011-09-11
| archive-date = 2012-11-12
| archive-url = https://web.archive.org/web/20121112071512/http://www.bbc.co.uk/pressoffice/pressreleases/stories/2008/06_june/25/iplayer.shtml
| dead-url = no
}}</ref>網站过去的標語是回看7天內的BBC電視和广播节目，之後改成了Making the unmissable, unmissable（错过的节目不会错过）。BBC網站上聲明，由於版權原因，电视播出7天後的節目不能在iPlayer觀看（部分除外）。2010年，該網站再次更新，加入了推薦系統和进行「社交化改變」。<ref>{{cite web |url=http://www.tvgenius.net/blog/2010/05/28/bbc-iplayer-social-makeover/ |title=BBC iPlayer Gets a Social Makeover |publisher=Tvgenius.net |date=2010-05-28 |accessdate=2011-05-15 |deadurl=yes |archiveurl=https://web.archive.org/web/20110718164601/http://www.tvgenius.net/blog/2010/05/28/bbc-iplayer-social-makeover/ |archivedate=2011-07-18 }}</ref>

2011年2月，BBC iPlayer再次更新，鏈接到了其他電視台的節目。自修改上線以來，列出了[[獨立電視網|ITV]]、[[第四台 (英國)|Channel 4]]和[[英國第五台|Channel 5]]的節目。這项功能加入到了搜尋功能和頻道功能。當用戶點擊其他電視台的節目，會轉到相关電視台的網站播放。

== 評價和使用量 ==
[[Image:BBC iPlayer logo.svg|thumb|200px|BBC iPlayer前標誌。]]
2007年12月上線以前，BBC希望可以在第一个半年獲得50萬用戶。<ref>{{cite news
|url = http://www.guardian.co.uk/media/2007/jun/27/digitalmedia.broadcasting
|title = BBC aims for 1m iPlayer users
|date = 2006-06-27
|author = Mark Sweney
|publisher = The Guardian
|location = London
|accessdate = 2011-09-11
|archive-date = 2009-03-28
|archive-url = https://web.archive.org/web/20090328141932/http://www.guardian.co.uk/media/2007/jun/27/digitalmedia.broadcasting
|dead-url = no
}}</ref>結果證明這是嚴重低估，前三個星期就有350萬次在線訪問或下載節目。<ref>{{cite web
|url = http://www.bbc.co.uk/blogs/bbcinternet/2008/01/iplayer_launch_first_indicatio.html
|title = iPlayer Launch: First Indications
|date = 2008-01-13
|author = Ashley Highfield
|publisher = BBC
|accessdate = 2011-09-11
|archive-date = 2012-11-11
|archive-url = https://web.archive.org/web/20121111131705/http://www.bbc.co.uk/blogs/bbcinternet/2008/01/iplayer_launch_first_indicatio.html
|dead-url = no
}}</ref>《[[衛報]]》評價，這些數據顯示「前途光明」。<ref name=target>{{cite news
|url = http://www.guardian.co.uk/media/2008/jan/15/bbc.digitalmedia
|title = BBC iPlayer bursts through user target
|date = 2008-01-15
|author = Mark Sweney
|publisher = The Guardian
|location = London
|accessdate = 2011-09-11
|archive-date = 2009-03-09
|archive-url = https://web.archive.org/web/20090309041027/http://www.guardian.co.uk/media/2008/jan/15/bbc.digitalmedia
|dead-url = no
}}</ref>

第一年中，訪問量繼續快速增長。2008年4月，iPlayer佔英國網路流量的5%，<ref>{{cite news
|url = http://www.guardian.co.uk/business/2008/apr/30/technology.virginmedia
|title = BBC iPlayer Launched on Virgin Media
|date = 2008-04-30
|author = Richard Wray
|publisher = The Guardian
|accessdate = 2008-05-22
|location = London
|archive-date = 2008-05-30
|archive-url = https://web.archive.org/web/20080530033515/http://www.guardian.co.uk/business/2008/apr/30/technology.virginmedia
|dead-url = no
}}</ref>6月，每天頁面大約被訪問5百萬次。<ref>{{cite web
|url = http://www.bbc.co.uk/blogs/bbcinternet/2008/06/bbc_iplayer_20_sneak_preview.html
|title = BBC Internet Blog
|date = 2008-06-25
|author = Anthony Rose
|publisher = BBC
|accessdate = 2008-06-25
|archive-date = 2008-09-02
|archive-url = https://web.archive.org/web/20080902010223/http://www.bbc.co.uk/blogs/bbcinternet/2008/06/bbc_iplayer_20_sneak_preview.html
|dead-url = no
}}</ref>12月，宣布自iPlayer發布以來，有共計超過1.8億次節目訪問。<ref>{{cite web
| url = http://crave.cnet.co.uk/televisions/0,39029474,49300271,00.htm
| title = BBC iPlayer may be offered to its commercial rivals
| date = 2008-12-09
| author = Ian Morris
| publisher = CNET UK
| access-date = 2011-09-11
| archive-url = https://web.archive.org/web/20100424215349/http://crave.cnet.co.uk/televisions/0,39029474,49300271,00.htm
| archive-date = 2010-04-24
| dead-url = yes
}}</ref>5月，iPlayer打敗[[Channel 4]]的 'Big Art Mob' 和 the [[Bebo]] 'Open Media Platform'，贏得[[BAFTA]]的"Interactive Innovation Service/Platform"獎。<ref>{{cite web
|url = http://www.bafta.org/awards/television-craft/television-craft-nominations-in-2008,363,BA.html
|title = Television Craft Winners in 2008 - The BAFTA site
|date = 2008-05-12
|author =
|publisher = [[BAFTA|British Academy of Film and Television Arts]]
|deadurl = yes
|archiveurl = https://web.archive.org/web/20080402005543/http://www.bafta.org/awards/television-craft/television-craft-nominations-in-2008,363,BA.html
|archivedate = 2008-04-02
|accessdate = 2011-09-11
}}</ref>節目的在線訪問占據了成功的大部分，與下載的數量相比，在2008年1月是8：1，<ref>{{cite web
|url = http://www.bbc.co.uk/blogs/bbcinternet/2008/01/iplayer_launch_first_indicatio.html
|title = iPlayer Launch: First Indications
|date = 2008-01-14
|author = Ashley Highfield
|publisher = BBC
|accessdate = 2011-09-11
|archive-date = 2012-11-11
|archive-url = https://web.archive.org/web/20121111131705/http://www.bbc.co.uk/blogs/bbcinternet/2008/01/iplayer_launch_first_indicatio.html
|dead-url = no
}}</ref>2009年10月到了97：3<ref name=gardiangraph>{{cite news | url=http://www.guardian.co.uk/technology/blog/2009/nov/30/bbc-iplayer-statistics-graphic | work=The Guardian | location=London | title=BBC iPlayer use, in beautiful graphics | first=Charles | last=Arthur | date=2009-11-30 | accessdate=2010-04-26 | archive-date=2010-05-10 | archive-url=https://web.archive.org/web/20100510201928/http://www.guardian.co.uk/technology/blog/2009/nov/30/bbc-iplayer-statistics-graphic | dead-url=no }}</ref>。

2009年的10月，iPlayer的播放次数达到了7千萬次，傳輸了7 [[拍字节|PB]]數據。<ref name=gardiangraph/>播放總量的三分之二是電視節目，其餘是廣播节目。<ref name=gardiangraph/>電視節目访问多數为回播，电台访问則多是直播。<ref name=gardiangraph/>85%的访问來源于電腦，其餘來自iPod、iPhone和PS3等15種平台。<ref name=gardiangraph/>2009年最受歡迎的電視節目是[[Top Gear]]，<ref>{{cite news | url=http://www.guardian.co.uk/media/table/2009/dec/22/iplayer-bbc | work=The Guardian | location=London | title=The BBC iPlayer's 2009 TV top 10 | date=2009-12-23 | accessdate=2010-04-26 | archive-date=2010-04-05 | archive-url=https://web.archive.org/web/20100405222846/http://www.guardian.co.uk/media/table/2009/dec/22/iplayer-bbc | dead-url=no }}</ref>最受歡迎的廣播節目是体育节目Reporting The Ashes。<ref>{{cite news | url=http://www.guardian.co.uk/media/table/2009/dec/22/iplayer-digital-media | work=The Guardian | location=London | title=The BBC iPlayer's 2009 audio top 10 | date=2009-12-23 | accessdate=2010-04-26 | archive-date=2009-12-27 | archive-url=https://web.archive.org/web/20091227073315/http://www.guardian.co.uk/media/table/2009/dec/22/iplayer-digital-media | dead-url=no }}</ref>

2010年5月，BBC iPlayer创下了1.23億的月播放记录。<ref name="behindscenesmay2010">{{cite web|last=Hewines|first=James|title=Behind the scenes of BBC iPlayer|url=http://www.bbc.co.uk/blogs/bbcinternet/2010/05/hello_im_james_hewines_the.html|work=BBC Internet Blog|publisher=BBC|accessdate=1 June 2010|archive-date=2010-05-31|archive-url=https://web.archive.org/web/20100531174217/http://www.bbc.co.uk/blogs/bbcinternet/2010/05/hello_im_james_hewines_the.html|dead-url=no}}</ref>

== 英國境外可用性 ==
BBC電視节目由[[电视授权]]費用和第三方許可費提供資金。因此，所有的BBC iPlayer電視節目只能從英國IP地址收看。有報導說，境外人士可通過購買英国[[VPN]]繞過限制。

大多數电台節目可以在全世界播放。由於版權原因，體育節目不能在全世界范围内播放。移動設備例如iPhone和iPod Touch不能在英国境外收听电台節目。

2011年7月28日，在接到BBC於2010年11月的批准之後，國際版本的iPlayer开放至11個西歐國家<ref name="International launch">{{cite news | url=http://www.guardian.co.uk/technology/appsblog/2011/jul/28/bbc-iplayer-global-ipad-launch | title=BBC iPlayer goes global with iPad app launch in 11 countries | publisher=The Guardian | date=2011-07-28 | accessdate=2011-07-28 | archive-date=2011-07-30 | archive-url=https://web.archive.org/web/20110730193513/http://www.guardian.co.uk/technology/appsblog/2011/jul/28/bbc-iplayer-global-ipad-launch | dead-url=no }}</ref><ref>{{cite web|url=http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/8114911/BBC-aims-to-gain-from-global-iPlayer.html|title=BBC aims to gain from global iPlayer|publisher=The Daily Telegraph|date=7 November 2010|accessdate=2011-09-11|archive-date=2011-09-04|archive-url=https://web.archive.org/web/20110904043257/http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/8114911/BBC-aims-to-gain-from-global-iPlayer.html|dead-url=no}}</ref>。國際版本的iPlayer以[[iPad]]應用出现，免費提供有限的內容，會先載入廣告和贊助商，但是观看大部分节目需要訂閱。国际版本的iPlayer程序包括一些英國版本沒有的功能，包括在3G和Wi-Fi中直接緩衝節目，和在iPad提供離線瀏覽节目的功能。開始時，有1500小時的节目內容，其中60%是由BBC出品並播出，同時有30%的節目是獨立出品，另外10%則完全是非BBC內容。作為一年的試运营，美、加、澳版本將在2011年晚期發布。

2016年開始，因應BBC Entertainment已改播為BBC First, BBC iPlayer率先正式登錄新加坡，並由BBC新加坡當地收費電視供應商－星和視界合作,於已登記的指定基本組合內免費觀賞，2017年3月，BBC iPlayer正式登錄馬來西亞，並由[[HyppTV]]代理，於已登記的Jumbo Pack內免費觀賞。

目前，BBC Asia的BBC iPlayer一共有6大內容，包括4大頻道：[[BBC World News]]、[[CBeebies]]、[[BBC Earth]]和[[BBC Lifestyle]]，以及點播範圍BBC First和BBC Brit（加開）。

未來，已集齊BBC5大主題頻道的BBC iPlayer,在香港和台灣將會計劃落地。

== 參考 ==
{{Reflist|2}}

== 外部連結 ==

* {{Official website|http://www.bbc.co.uk/iplayer}}
* {{bbc.co.uk|id=pressoffice/pressreleases/stories/2005/05_may/16/imp.shtml|title=Press release announcing extended trial of iMP}}
* {{bbc.co.uk|id=webwise/askbruce/articles/bbc.co.uk/imp_1.shtml|title="Ask Bruce" article on iMP}}
* [https://web.archive.org/web/20110809142253/http://www.netnewspublisher.com/microsoft-builds-on-the-success-of-red-button-and-bbc-iplayer-for-next-gen-tv/ Microsoft Builds on the Success of Red Button And BBC IPlayer For Next Gen T.V.]

{{数字发布平台}}
{{BBC}}

{{DEFAULTSORT:Bbc Iplayer}}

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[[Category:媒体播放器]]
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[[Category:2007年英国建立]]

BBC iPlayer - 版本历史

imported>Taeas：​维护清理

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