编辑“︁Biggby Coffee”︁

{{NoteTA| G1=Food
|G2=地名 |G3=people}} 

 {{Infobox company
| name = Biggby Coffee
| logo = 
| logo_size = 200px
| image = Biggby Coffee East Lansing.jpg
| image_caption = 密西根州東蘭辛的Biggby Coffee
| alt = Storefront of a Biggby Coffee store, showing black-and-orange signage reading "Biggby Coffee"
| type = [[私營公司]]
| foundation = {{start date and age|1995|3}}，美國[[密西根州]][[東蘭辛]]
| location = 美國密西根州東蘭辛
| locations = 395家以上（2023年12月） <ref>{{Cite news |last=Stern |first=Gary |date=2020-11-04 |title=Biggby Coffee: A Growing Presence In Coffee Retail Chains |url=https://www.forbes.com/sites/garystern/2020/11/04/biggby-coffee-a-growing-presence-in-coffee-retail-chains/?sh=c68dcd615d3c |work=Forbes |access-date=2026-03-23 |archive-date=2024-12-05 |archive-url=https://web.archive.org/web/20241205124942/https://www.forbes.com/sites/garystern/2020/11/04/biggby-coffee-a-growing-presence-in-coffee-retail-chains/?sh=c68dcd615d3c |dead-url=no }}</ref>
| key_people = 羅伯特·費許（[[執行長|共同執行長]]）<br/>麥可·麥法爾（共同執行長）
| industry = [[餐館|連鎖餐廳]]、[[特許經營]]
| products = 咖啡、[[茶]]與[[代用茶]]、定製飲品、各類食品
| homepage = {{URL|https://www.biggby.com/}}
}}

'''Biggby Coffee'''（發音為「big B」）是一家[[咖啡店]]特許經營企業，總部位於美國[[密西根州]][[东兰辛|东蘭辛]]。該公司由鮑伯·費許（Bob Fish）與瑪麗·羅塞爾（Mary Roszel）於1995年在東蘭辛創立，最初名為Beaner's Coffee<ref>{{Cite news |last=VanHulle |first=Lindsay |date=2015-03-19 |title=Happy birthday, Biggby: East Lansing coffee chain turns 20 |url=https://www.freep.com/story/money/business/2015/03/19/biggby-coffee-years-east-lansing/25024613/ |publisher=Detroit Free Press |access-date=2026-03-23 |archive-date=2024-05-04 |archive-url=https://web.archive.org/web/20240504002905/https://www.freep.com/story/money/business/2015/03/19/biggby-coffee-years-east-lansing/25024613/ |dead-url=no }}</ref>。1990年代末，公司在蘭辛已有三家門市，並在21世紀初透過特許經營模式開始擴張。2007年至2008年間，由於公司擔心「{{Translink|en|Beaner|Beaner}}」一詞的含義引發爭議，連鎖店正式更名為Biggby Coffee；「Biggby」這個名字源自公司標誌中的字母B。截至2024年中，該連鎖店在全美擁有超過390家門市。

== 歷史 ==
[[File:Biggby oscoda.jpg|thumb|位於密西根州[[奧斯科達 (密歇根州)|奧斯科達]]的Biggby Coffee門市|alt=A Biggby Coffee storefront]]

鮑伯·費許與瑪麗·羅塞爾在[[密西根州立大學]]修讀餐旅課程時相識，最初在蘭辛一家名為Flap Jack的連鎖餐廳共同擔任經理<ref name="percolate">{{Cite news |last=Banas |first=Teri |date=1998-11-02 |title=Lansing-born coffee beanery percolates a Detroit franchise |url=https://www.newspapers.com/image/205927834/ |access-date=2019-12-22 |work=Lansing State Journal |pages=1, 2 |archive-date=2025-12-17 |archive-url=https://web.archive.org/web/20251217081714/https://www.newspapers.com/image/205927834/ |dead-url=no }}</ref>。

第一家店於1995年4月在東蘭辛的格蘭德河大道（Grand River Avenue）開業<ref>{{Cite news |date=1995-04-03 |title=Openings |url=https://www.newspapers.com/image/204216794/ |access-date=2019-12-22 |work=Lansing State Journal |pages=11B |archive-date=2025-12-17 |archive-url=https://web.archive.org/web/20251217081714/https://www.newspapers.com/image/204216794/ |dead-url=no }}</ref>，店址原為一家[[阿比集團|阿比]][[快餐店|快餐]]<ref name="derog">{{Cite news |last=Jeremy W. Steele |date=2007-09-15 |title=Beaner's to drop name some see as derogatory |url=https://www.newspapers.com/image/210460502/ |access-date=2019-12-22 |work=Lansing State Journal |pages=1A, 5A |archive-date=2025-12-17 |archive-url=https://web.archive.org/web/20251217081714/https://www.newspapers.com/image/210460502/ |dead-url=no }}</ref>。由於首店經營成功，两人於1997年在[[兰辛|蘭辛]]市中心開設了第二家店。一年後，两人在蘭辛設立公司總部，負責批發與咖啡調製業務<ref name="percolate" />。

之后，費許、羅塞爾與麥可·麥法爾（Michael McFall；最初由羅塞爾聘用的首店[[咖啡師]]）決定推行特許經營，並於1998年6月成立了Global Orange Development, LLC。第三家店於1999年8月開業，同樣位於東蘭辛的格蘭德河大道，距離首店約{{convert|2|mile|kilometer}}<ref>{{Cite news |date=1999-08-02 |title=Beaner's to open another site |url=https://www.newspapers.com/image/205105602/ |access-date=2019-12-22 |work=Lansing State Journal |pages=7 |archive-date=2025-12-17 |archive-url=https://web.archive.org/web/20251217081714/https://www.newspapers.com/image/205105602/ |dead-url=no }}</ref>。隨後的四年間，又有九家門市在[[密西根州]]與[[俄亥俄州]]各地開業<ref name="fc">{{Cite web |date=2011-08-08 |title=Biggby Coffee franchise history and growth |url=https://www.franchisechatter.com/2011/08/08/biggby-coffee-develops-new-store-footprint-reducing-start-up-costs-by-nearly-40-to-210000/ |access-date=2011-08-24 |website=Franchise Chatter |archive-date=2025-08-16 |archive-url=https://web.archive.org/web/20250816003112/https://www.franchisechatter.com/2011/08/08/biggby-coffee-develops-new-store-footprint-reducing-start-up-costs-by-nearly-40-to-210000/ |dead-url=no }}</ref>。

由於「{{Translink|en|Beaner|Beaner}}」一詞對[[墨西哥人]]具有[[歧视性用语|歧視性]]，2007年底，費許宣布連鎖店將在2008年1月前正式更名為Biggby Coffee。公司代表在更名前進行了一年的品牌研究，最終因公司標誌中的「大寫B」（big B）而選擇了Biggby Coffee這個名字<ref name="derog" />。

2011年7月，公司正式發布了「新店舖藍圖」，將開設加盟店的成本降低了約40%<ref name=":1">{{Cite web |date=2011-07-01 |title=Biggby Coffee Cuts Franchise Start-Up Costs 40% |url=https://www.biggby.com/biggby-coffee-cuts-franchise-start-up-costs-40/ |access-date=2019-04-16 |website=Biggby Coffee |language=en-US |archive-date=2026-01-12 |archive-url=https://web.archive.org/web/20260112205504/https://biggby.com/biggby-coffee-cuts-franchise-start-up-costs-40/ |dead-url=no }}</ref>。2011年9月，Biggby Coffee被[[CNBC]]評為美國成長最快的咖啡連鎖店，該排名是根據公司較前一年的成長百分比位居榜首<ref>{{Cite news |date=2011-09-22 |title=America's Fastest Growing Coffee Chains |url=https://www.cnbc.com/2011/09/22/Americas-Fastest-Growing-Coffee-Chains.html |access-date=2019-04-16 |work=CNBC |archive-date=2024-05-25 |archive-url=https://web.archive.org/web/20240525210125/https://www.cnbc.com/2011/09/22/Americas-Fastest-Growing-Coffee-Chains.html |dead-url=no }}</ref>。2012年8月，羅塞爾在服務17年後退休<ref>{{Cite web |date=2012-09-17 |title=Mary Roszel, Biggby Coffee Co-Founder, to Retire |url=https://www.biggby.com/mary-roszel-biggby-coffee-co-founder-to-retire/ |access-date=2019-04-16 |website=Biggby Coffee |language=en-US |archive-date=2025-12-14 |archive-url=https://web.archive.org/web/20251214033906/https://biggby.com/mary-roszel-biggby-coffee-co-founder-to-retire/ |dead-url=no }}</ref>，隨後被其母校校友會選入{{Translink|en|Michigan State University School of Hospitality Business|密西根州立大學餐旅商業學院}}名人堂，以表彰她在Biggby Coffee取得的成就<ref>{{Cite web |date=2012-11-30 |title=The School of Hospitality Business Alumni Association at Michigan State University Inducts Members in Hall of Fame |url=https://broad.msu.edu/news/the-school-of-hospitality-business-alumni-association-at-michigan-state-university-inducts-members-in-hall-of-fame/ |access-date=2019-04-16 |website=Michigan State University |language=en-US |department=Eli Broad College of Business |archive-date=2021-10-14 |archive-url=https://web.archive.org/web/20211014110743/https://broad.msu.edu/news/the-school-of-hospitality-business-alumni-association-at-michigan-state-university-inducts-members-in-hall-of-fame/ |dead-url=yes }}</ref>。

== 參考資料 ==
{{reflist|2}}

== 外部連結 ==

* {{official website|https://www.biggby.com/}} 

* [https://www.biggbyfranchising.com/ 特許經營網站] {{Wayback|url=https://www.biggbyfranchising.com/ |date=20260218053450 }}
{{美國連鎖快餐店}}

[[Category:美国咖啡店]]
[[Category:1995年美國建立]]
[[Category:密歇根州公司]]
[[Category:美国中西部经济]]
[[Category:美国东南部经济]]
[[Category:美國連鎖速食店]]
[[Category:加盟連鎖速食餐廳]]
[[Category:1995年成立的餐廳]]