编辑“︁Ars Technica”︁

{{Infobox Website
| name = Ars Technica
| logo = Ars Technica logo (2016).svg
| screenshot = [[File:Ars Technica-front page.jpg|200px]]<!-- please don't update this image unless the layout is significantly changed-->
| url = {{Official URL}}
| commercial = 是
| type = 科技新闻和信息
| registration = 可选
| owner = [[康泰纳仕]]旗下的康泰纳仕数码公司
| author = {{plainlist |
* 肯·费舍尔
* 乔·斯托克斯
}}
| launch_date = 1998年12月29日<ref name="whois" />
| alexa = {{DecreasePositive}} 1,201（{{as of|2016|09|lc=y}}）<ref name="alexa">{{cite web |url= http://www.alexa.com/siteinfo/arstechnica.com |title= Arstechnica.com Site Info |publisher= [[Alexa Internet]] |accessdate= 2014-01-01 |archive-date= 2016-03-04 |archive-url= https://web.archive.org/web/20160304103629/http://www.alexa.com/siteinfo/arstechnica.com |dead-url= no }}</ref><!--Updated monthly by OKBot.-->
| current_status = 在线
}}

'''Ars Technica'''（{{IPAc-en|ˌ|ɑːr|z|_|ˈ|t|ɛ|k|n|ᵻ|k|ə}}，派生自[[拉丁文]]“科技藝術”）是由肯·费舍尔（{{lang|en|Ken Fisher}}）和乔·斯托克斯（{{lang|en|Jon Stokes}}）於1998年创立的技術新聞资讯网站。網站发布[[硬件|硬]][[软件]]、科学、{{le|科技政策|technology policy}}及电子游戏议题的新闻、评论及指南。许多撰稿人是研究生，更有甚者供职[[研究中心]]。网站文章的写作语调比传统期刊要不正式。

网站于2008年5月摆脱私营，出售给[[康泰纳仕|康泰纳仕出版集团]]的网络分公司康泰纳仕数字公司。康泰纳仕以2500万美元的价格买下该站及另外两个网站，将其纳入该公司包括《连线》及之前的[[Reddit]]在内的《连线》数字集团。员工大多居家办公，还在[[波士顿]]、[[芝加哥]]、[[伦敦]]、[[纽约]]和[[旧金山]]有办公室。

网站运营主要靠[[网络广告]]资助，并自2001年来提供付费订阅服务。2010年，该站因试验性地阻拦使用广告拦截软件的用户浏览网站而招致非议。

== 历史 ==
Ken Fisher和Jon Stokes于1998年创建了Ars Technica[[网站]]和[[有限公司]]。<ref name=llc/>网站的目的在于出版计算机硬件及软件方面的新闻和指南。<ref name=wsj_video>{{cite video|last1=Fisher|first1=Ken|last2=Swisher|first2=Kara|authorlink2=Kara Swisher|title=Ars Technica's Ken Fisher Speaks!|url=http://online.wsj.com/video/ars-technicas-ken-fisher-speaks/3326C79E-33A6-472C-9C5C-668782EE39C8.html|format=[[Adobe Flash]]|publisher=[[Dow Jones & Company]]|accessdate=2010-04-10|date=2008-04-18|archive-date=2010-11-30|archive-url=https://web.archive.org/web/20101130154620/http://online.wsj.com/video/ars-technicas-ken-fisher-speaks/3326C79E-33A6-472C-9C5C-668782EE39C8.html|dead-url=no}}</ref>“Ars technica”是拉丁文词汇，意思是“科技艺术”。网站出版新闻、指南、综述等计算机爱好者感兴趣的信息。Ars Technica的文章作者当时来自美国很多不同的地方。Fisher住在他父母的[[波士顿]]家中，而Stokes则住在他位于芝加哥的住宅里。<ref name=llc/><ref name=orig_staff/> 

2008年5月19日，Ars Technica被卖给康泰纳仕的網絡分公司康泰纳仕数码公司。康泰纳仕花费二千五百万圆购买了Ars Technica以及其它两个网站与Ars Technica没有关系的网站：[[Webmonkey]]和[[连线]]。购买以后，康泰纳仕把Ars Technica编入了它的在线数码组。此组同时也包括了诸如{{link-en|Wired News|Wired_News}}和Reddit等著名网站。在被[[纽约时报]]采访的时候，Fisher提到曾经有其它公司希望购买Ars Technica，但是Ars Technica的写手们觉得还是康泰纳仕公司最有可能把Ars Technica做大。<ref name=nytimes_buyout/>Fisher、Stokes和其他八位写手当时是康泰纳仕的雇员，Fisher更是总编辑。<ref name=arrington/><ref name=boomtown/>2008年11月康泰纳仕的[[裁员]]影响了包括Ars Technica在内的所有康泰纳仕旗下的网站。<ref name=layoffs/>

== 内容 ==
Ars Technica出版的内容从1998年成立后一直不变，分成四类：新闻、指南、综述以及特刊。Ars Technica网站上同时也架设有OpenForum，一个讨论各种话题的互联网公告板。

最初，网站上大部分的新闻文章都是从别的技术性网站上转载而来。Ars Technica为这些转载而来的新闻提供几个小节长度的简短的评论以及一个回到原文的链接。Ars Technica被康泰纳仕收购后开始刊登更多的原创性新闻；包括亲自调查话题以及面试新闻源。现在网站上的相当客观的新闻比例是原创的。网站还是会转载一些新闻，通常由一二句话到几个小节不等。

Ars Technica的特刊是长文章，提供一个话题的深度报道。<ref name=atlantic/><ref name=guardian_long_os_revs/>比如在1998年所刊行的一篇有关中央处理器的特刊『理解中央处理器的缓冲与效能』<ref name=old_cpu_guide/>2009年的一篇特刊细致的报道了有关量子计算机的科学理论，物理，数学证明以及应用。<ref name=qubits/>网站为[[苹果电脑]]的[[iPad]]所写的18000词特刊描述了关于这个产品的从包装到所选用的集成电路等方方面面。<ref name=ipad_review/> 

Ars Technica的语气比传统杂志更加随便。<ref name=nature/><ref name=bonetta/>很多网站的写手拥有[[研究生]]学位，很多写手同时也为学术或私人的研究机构工作。Stokes于2007年出版了题为『机器之内』的计算机建筑教科书。<ref name=inside_the_machine/>John Timmer在神经科学和发展性神经生物学方面进行博士后的研究。<ref name=nature/>Timothy Lee是公共决策机构[[卡托研究所]]的学者，卡托研究所曾经转载过他所撰写的Ars Technica文章。<ref name=cato/><ref name=cato_lee/>生物学杂志《[[疾病模型与机制]]》于2008年称Ars Technica为『科研人员与公众的纽带』<ref name=dmm/>。

2012年9月12日，Ars Technica由于报道了[[iPhone 5]]的首发仪式而取得了最高的单日网流量。它于那天记录了1530万次点击，其中1320万的点击量来自它对于首发仪式的实时博客报道。<ref>{{cite news |title=Maybe The iPhone 5 Hype Is Not So 'Silly' After All |publisher=minonline |url=http://www.minonline.com/news/Maybe-The-iPhone-5-Hype-Is-Not-So-Silly-After-All_21125.html |date=September 14, 2012 |accessdate=September 17, 2012 |deadurl=yes |archiveurl=https://web.archive.org/web/20120916220848/http://www.minonline.com/news/Maybe-The-iPhone-5-Hype-Is-Not-So-Silly-After-All_21125.html |archivedate=2012年9月16日 }}</ref>

==盈利==
Ars Technica网站主要收入来源从来都是来源于网络广告。网站广告空间原由联邦媒体出版公司管理，现由康泰纳仕管理。除了网络广告之外，Ars Technica自从2001年起还提供订购服务。订购服务现名Ars Premier。订购者不会看到广告，可以阅览特殊文章，在Ars Technica论坛的特殊区域里发贴，与IT界名人进行[[网络聊天]]。网站的小部分收入也来源于大公司的赞助。比如在[[IBM]]公司赞助下Ars Technica发表了一系列关于未来在网上协作完成项目的文章，以及由[[網絡器械公司]]赞助的一系列关于[[数据管理]]和数据中心的文章。

==Adblock Plus争议==
2010年3月5日，Ars Technica网站实验了禁止安装了[[Adblock Plus]]用户浏览Ars Technica网站。Fisher估计网站40%的用户在那时都装有Adblock软件。第二天网站就取消了禁止。同时一篇名为『为什么广告封锁对于你所喜欢的网站是毁灭性的』被发表在了网站上，试图说服读者不要在他们在意的网站上使用这类软件。<ref name=niemanlab/>

{{quote|text=... 广告封锁对于你所喜欢的网站来说是毁灭性的。我并不是说广告封锁是偷窃，或是不道德。我只是说广告封锁会导致人们失业。它也会影响一个网站上的内容的数量和质量。}}

封锁和文章造成了争议，从而导致了更多网站和文章的报道。<ref name=asay_abp/><ref name=wsj_abp/>Ars Technica的读者基本上接受了Fisher的说服; 文章发表的次日，25,000读者允许Adblock Plus显示Ars Technica网站上的广告，200用户订购了Ars Premier。<ref name=niemanlab/>

2016年2月，费舍尔指出：“文章将广告拦截率降低到12%，我们发现大多数上拦截了我们网站的广告，是因为其他网站刺激到他们了。”为了应对广告拦截插件普及化，网站打算识别过滤广告的读者，从而要求他们通过数种途径支持网站<ref name="NYT 2016 ad blocking">{{cite web |last1=Murphy |first1=Kate |title=The Ad Blocking Wars |url=http://www.nytimes.com/2016/02/21/opinion/sunday/the-ad-blocking-wars.html |website=The New York Times |accessdate=2016-02-22 |archiveurl=https://www.webcitation.org/6fUVNwNFt?url=http://www.nytimes.com/2016/02/21/opinion/sunday/the-ad-blocking-wars.html?_r=0 |archivedate=2016-02-22 |date=2016-02-20 |deadurl=no |df= }}</ref>。

==参见==
* [[技术新闻学]]

== 参考资料 ==
{{Reflist|30em|refs=

<!-- Primary sources -->
<ref name=orig_staff>{{cite web |url=http://www.arstechnica.com/who.html |title=The Ars Technica Group |accessdate=2010-04-10 |year=1999 |work=Ars Technica |archiveurl=https://web.archive.org/web/19990508065814/http://www.arstechnica.com/who.html |archivedate=1999-05-08 |deadurl=yes }}</ref>
<ref name=old_cpu_guide>{{cite web |url=http://www.arstechnica.com/cpu/caching.html |title=Understanding CPU caching and performance |accessdate=2010-04-10 |date=1998-12-01 |work=Ars Technica |archiveurl=https://web.archive.org/web/19990508170711/http://www.arstechnica.com/cpu/caching.html |archivedate=1999-05-08 |deadurl=yes }}</ref>

<ref name=ipad_review>{{cite web |url=http://arstechnica.com/apple/reviews/2010/04/ipad-review.ars/ |title=Ars Technica reviews the iPad |accessdate=2010-04-10 |last=Cheng |first=Jacqui |date=2010-04-06 |work=Ars Technica |publisher=Condé Nast |archiveurl=https://web.archive.org/web/20100410215525/http://arstechnica.com/apple/reviews/2010/04/ipad-review.ars/ |archivedate=2010-04-10 |deadurl=no }}</ref>
<ref name=qubits>{{cite web |url=http://arstechnica.com/science/guides/2010/01/a-tale-of-two-qubits-how-quantum-computers-work.ars/ |title=A tale of two qubits: how quantum computers work |accessdate=2010-04-10 |last=Altepeter |first=Joseph B. |date=2010-02-01 |work=Ars Technica |publisher=Condé Nast |archiveurl=https://web.archive.org/web/20100323072826/http://arstechnica.com/science/guides/2010/01/a-tale-of-two-qubits-how-quantum-computers-work.ars/ |archivedate=2010-03-23 |deadurl=no }}</ref>

<ref name=inside_the_machine>{{cite book | last = Stokes | first = John | title = Inside the machine: an illustrated introduction to microprocessors and computer architecture | publisher = No Starch Press | year = 2007 | location = | url = https://books.google.com/?id=Q1zSIarI8xoC&pg=PR15&dq=%22Ars+Technica%22#v=onepage&q=%22Ars%20Technica%22&f=false | doi = | id = | isbn = 1-59327-104-2 | accessdate = 2015-03-30 }}</ref>

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<ref name=dmm>{{cite journal|title=Useful Websites|journal=Disease Models & Mechanisms|year=2008|volume=1|issue=2–3|pages=88|doi=10.1242/dmm.001305|url=https://journals.biologists.com/dmm/article-pdf/1/2-3/87/1551519/87.pdf|format=PDF|accessdate=2010-04-10|archiveurl=https://web.archive.org/web/20150424225256/http://dmm.biologists.org/content/1/2-3/87.full.pdf|archivedate=2015-04-24|deadurl=no}}</ref>

<!-- Newspapers and other websites -->
<ref name="whois">{{cite web |url=http://whois.domaintools.com/arstechnica.com |title=ArsTechnica.com WHOIS, DNS, & Domain Info - DomainTools |work=[[WHOIS]] |accessdate=2021-10-01 |archive-date=2020-07-16 |archive-url=https://web.archive.org/web/20200716193030/https://whois.domaintools.com/arstechnica.com |dead-url=no }}</ref>

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<ref name=nytimes_buyout>{{cite web |first=David |last=Carr |title=Geeks Crash a House of Fashion |url=http://www.nytimes.com/2008/05/19/business/media/19carr.html |date=2008-05-19 |accessdate=2008-05-20 |work=The New York Times |archiveurl=https://www.webcitation.org/6fUXIlzP4?url=http://www.nytimes.com/2008/05/19/business/media/19carr.html?_r=0 |archivedate=2016-02-22 |deadurl=no |df= }}</ref>
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<ref name=cato_lee>{{cite web |url=http://www.cato.org/pub_display.php?pub_id=11467 |title=Google Should Stick to What It Knows Best |accessdate=2010-04-10 |last=Lee |first=Timothy B. |date=2007-07-06 |work=Cato Institute |archiveurl=https://web.archive.org/web/20100409015122/http://www.cato.org/pub_display.php?pub_id=11467 |archivedate=2010-04-09 |deadurl=yes }}</ref>
<ref name=arrington>{{cite web |url=http://techcrunch.com/2008/05/16/breaking-conde-nastwired-acquires-ars-technica/ |title=Breaking: Condé Nast/Wired Acquires Ars Technica |accessdate=2010-04-10 |last=Arrington |first=Michael |date=2008-05-16 |work=TechCrunch |publisher=AOL |archiveurl=https://web.archive.org/web/20100410021648/http://techcrunch.com/2008/05/16/breaking-conde-nastwired-acquires-ars-technica/ |archivedate=2010-04-10 |deadurl=no }}</ref>
<ref name=boomtown>{{cite web |url=http://kara.allthingsd.com/20080417/ars-technicas-ken-fisher-speaks/ |title=Ars Technica's Ken Fisher Speaks! |accessdate=2010-04-10 |last=Swisher |first=Kara |authorlink=Kara Swisher |date=2008-03-17 |work=All Things Digital |publisher=Dow Jones & Company |archiveurl=https://web.archive.org/web/20080419111809/http://kara.allthingsd.com/20080417/ars-technicas-ken-fisher-speaks/ |archivedate=2008-04-19 |deadurl=no }}</ref>
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<ref name=wsj_abp>{{cite web|url=http://blogs.wsj.com/digits/2010/03/08/to-block-or-not-to-block-online-ads/|title=To Block or Not to Block Online Ads|accessdate=2010-04-10|last=Valentino-DeVries|first=Jennifer|date=2010-03-08|work=The Wall Street Journal|publisher=Dow Jones & Company|archiveurl=https://web.archive.org/web/20100311031750/http://blogs.wsj.com/digits/2010/03/08/to-block-or-not-to-block-online-ads/|archivedate=2010-03-11|deadurl=no}}</ref>
<ref name=atlantic>{{cite web|url=http://www.theatlantic.com/technology/archive/2009/09/festival-of-updates-3-snow-leopard-and-huge-pages/24564/|title=Festival of updates #3: Snow Leopard and "huge pages"!|first=James|last=Fallows|accessdate=2010-04-10|date=2009-10-05|work=The Atlantic|archiveurl=https://web.archive.org/web/20110608213141/http://www.theatlantic.com/technology/archive/2009/09/festival-of-updates-3-snow-leopard-and-huge-pages/24564|archivedate=2011-06-08|deadurl=no}}</ref>
<ref name=guardian_long_os_revs>{{cite web|url=http://www.theguardian.com/technology/blog/2009/aug/29/snow-leopard-apple-reviews-roundup|title=Snow Leopard: hints, hassles and review roundup from around the web|first=Charles|last=Arthur|date=2009-08-29|accessdate=2010-04-10|work=The Guardian|archiveurl=https://web.archive.org/web/20140109210058/http://www.theguardian.com/technology/blog/2009/aug/29/snow-leopard-apple-reviews-roundup|archivedate=2014-01-09|deadurl=no}}</ref>
<ref name=nature>{{cite web|url=http://www.nature.com/news/2009/090318/full/458274a.html|title=Science journalism: Supplanting the old media?|first=Geoff|last=Brumfiel|date=2009-04-01|accessdate=2010-04-10|work=Nature|publisher=Macmillan Publishers|archiveurl=https://web.archive.org/web/20090321042219/http://www.nature.com/news/2009/090318/full/458274a.html|archivedate=2009-03-21|deadurl=no}}</ref>
}}

==外部链接==
*{{official website}}
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*{{Twitter|arstechnica}}

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