编辑“︁Google”︁（章节）

== 产品与服务 ==
{{main|Google产品列表}}
=== 广告 ===
[[File:Google add.JPG|thumb|left|200px|[[AdWords]]广告]]
Google九成以上的营收来自其[[广告]]系统。<ref>Google Annual Report, Feb. 15, 2008</ref>如2006年财政年度，公司财报显示104.92亿美元的收入中只有1.12亿来自于非广告收入。<ref name="10-K">{{cite web|url=http://www.sec.gov/Archives/edgar/data/1288776/000119312507044494/d10k.htm|title=Form 10-K – Annual Report|publisher=SEC|work=EDGAR|access-date=2019-04-29|archive-url=https://web.archive.org/web/20101106152355/http://www.sec.gov/Archives/edgar/data/1288776/000119312507044494/d10k.htm|archive-date=2010-11-06|dead-url=no}}</ref>为了保持在网络广告代理市场中执牛耳的地位，Google不断实施各种新的手段。例如Google在收购[[DoubleClick]]后获取技术，得以获取用户兴趣和确定广告目标。<ref>{{Cite news |author=Nakashima, Ellen |title=Some Web Firms Say They Track Behavior Without Explicit Consent |url=http://www.washingtonpost.com/wp-dyn/content/article/2008/08/11/AR2008081102270_pf.html |date=2008-08-12 |publisher=The Washington Post Company |work=The Washington Post |accessdate=2008-09-01 |archive-url=https://web.archive.org/web/20121112172756/http://www.washingtonpost.com/wp-dyn/content/article/2008/08/11/AR2008081102270_pf.html |archive-date=2012-11-12 |dead-url=no }}</ref><ref>{{Cite news |author=Helft, Miguel |title=Google to Offer Ads Based on Interests |url=http://www.nytimes.com/2009/03/11/technology/internet/11google.html |work=The New York Times |date=2009-03-11 |accessdate=2009-03-10 |archive-url=https://web.archive.org/web/20170328214358/http://www.nytimes.com/2009/03/11/technology/internet/11google.html |archive-date=2017-03-28 |dead-url=no }}</ref>[[Google Analytics]]可以让网站站长们查看并追踪访问者在何时，以何种方式访问自己的网站，如检查某一页面上所有[[超連結|链接]]的点击等。<ref>{{Cite news |author=Bright, Peter |title=Surfing on the sly with IE8's new "InPrivate" Internet |url=http://arstechnica.com/microsoft/news/2008/08/surfing-on-the-sly-ie8s-inprivate-internet.ars |date=2008-08-27 |publisher=Ars Technica |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20090131225334/http://arstechnica.com/microsoft/news/2008/08/surfing-on-the-sly-ie8s-inprivate-internet.ars |archive-date=2009-01-31 |dead-url=no }}</ref> Google的广告系统由两个部分组成，通过第三方网站来放置。[[AdWords]]为广告客户提供在网络中展示广告的服务，按点击或显示收费；AdWords的姊妹项目[[AdSense]]，允许网站站长在自己的网页中提供广告展示的位置，并参与分成。

但Google也由于在网络广告系统中反[[点击欺诈]]管理的欠缺而受到诟病——当一个并不是出于对广告中产品感兴趣的访客或一个自动脚本故意点击该则广告后，会引起广告客户过多支付广告费用。2006年的行业报告指出，约有14%至20%的点击属于欺诈点击或无效点击。<ref>Mills, Elinor. "[http://news.cnet.com/Google-to-offer-advertisers-click-fraud-stats/2100-1024_3-6098469.html Google to offer advertisers click fraud stats] {{Wayback|url=http://news.cnet.com/Google-to-offer-advertisers-click-fraud-stats/2100-1024_3-6098469.html |date=20110510075216 }}." ''[http://www.cnet.com/ c net] {{Wayback|url=http://www.cnet.com/ |date=20190426092037 }}.'' July 25, 2006. Retrieved July 29, 2006.</ref>另一个对Google广告业务的批评来自于对广告客户的审查，有些被怀疑违反[[数字千年版权法]]。2003年2月，Google停止了对一个名为{{Link-en|Oceana非营利组织|Oceana (non-profit group)|Oceana}}的非营利组织的（抗议大型油轮不合理的污水处理）广告展示。Google引用其编辑政策解释：“Google不接受广告或网站内容为宣扬反对其他个人、团体或组织的广告。”<ref>{{cite web |url=http://www.webpronews.com/topnews/2004/05/17/google-somewhat-lifts-oceana-ad-ban |title=Google Somewhat Lifts Oceana Ad Ban |date= |publisher=webpronews.com |deadurl=yes |archiveurl=https://web.archive.org/web/20090130095413/http://www.webpronews.com/topnews/2004/05/17/google-somewhat-lifts-oceana-ad-ban |archivedate=2009-01-30 |accessdate=2011-07-17 }}</ref>该政策却在随后即被更改。
2008年6月，在[[美国司法部]]鉴于[[反垄断法]]的促使之下，Google与[[雅虎]]两大巨头达成广告协议，雅虎在自己的网站页面上显示Google广告。但最终Google又在2008年11月撤出该协议。<ref>{{cite web |url=http://www.bloggingstocks.com/2008/10/31/yahoo-and-google-may-dump-their-deal/print/ |title=Yahoo and Google may dump their deal |last=Mclntyre |first=Douglas |publisher=Bloggingstocks.com |date=2008-10-31 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20100213080330/http://www.bloggingstocks.com/2008/10/31/yahoo-and-google-may-dump-their-deal/print/ |archive-date=2010-02-13 |dead-url=no }}</ref><ref>{{cite web|url=http://googleblog.blogspot.com/2008/11/ending-our-agreement-with-yahoo.html|title=Ending our agreement with Yahoo!|last=Drummond|first=David|date=2008-11-05|work=The Official Google Blog. Googleblog.blogspot.com|access-date=2019-04-29|archive-url=https://web.archive.org/web/20101202063609/http://googleblog.blogspot.com/2008/11/ending-our-agreement-with-yahoo.html|archive-date=2010-12-02|dead-url=no}}</ref>

为了推销自己的产品，Google启动了一个名为[https://web.archive.org/web/20101116175709/http://demoslam.com/ Demo Slam]的网站以展示自有产品的{{Link-en|技术示范|Tech demo}}。<ref>{{cite web |url=http://www.demoslam.com/#/what |title=Google Demo Slam |publisher=Google, Inc. |deadurl=yes |archiveurl=https://web.archive.org/web/20101116175709/http://demoslam.com/#/what |archivedate=2010-11-16 |accessdate=2011-07-17 }}</ref>每一周都会有两个团队竞相把Google的新产品公布到网站上。《搜索引擎杂志》撰文写道：Demo Slam是“创作者和技术娴熟的人们制作视频来使世界上其他人类了解最新最伟大技术的地方”。<ref>{{cite web|url=http://www.searchenginejournal.com/google-launches-demo-slam/25138/|title=Google Launches Demo Slam!|publisher=searchenginejournal|access-date=2019-04-29|archive-url=https://web.archive.org/web/20160122092852/https://www.searchenginejournal.com/google-launches-demo-slam/25138/|archive-date=2016-01-22|dead-url=no}}</ref>

=== 搜索引擎 ===
{{main|Google搜索}}
[[File:Google_Homepage.svg|thumb|right|200px|2015年Google的新主页<ref>{{cite web |url=http://googleblog.blogspot.com/2010/05/google-design-turned-up-notch.html |title=The Google Design, turned up a notch |last=Wiley |first=Jon |work=Official Google Blog |date=2010-05-06 |publisher=Google, Inc. |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190408021722/https://googleblog.blogspot.com/2010/05/google-design-turned-up-notch.html |archive-date=2019-04-08 |dead-url=no }}</ref>]]
Google搜索是Google公司重要也是最普及的一项功能，是多个国家内使用率最高的互联网搜索引擎。根据{{Link-en|comScore|comScore}}2009年11月公布的市场统计，Google在美国搜索引擎市场上占有率为65.6%。<ref name="comscore">{{Cite news|date=2006-12-16|title=comScore Releases November 2009 U.S. Search Engine Rankings|publisher=|url=http://www.comscore.com/Press_Events/Press_Releases/2009/12/comScore_Releases_November_2009_U.S._Search_Engine_Rankings|access-date=2019-04-29|archive-url=https://web.archive.org/web/20100225142724/http://www.comscore.com/Press_Events/Press_Releases/2009/12/comScore_Releases_November_2009_U.S._Search_Engine_Rankings|archive-date=2010-02-25|dead-url=no}}</ref> Google抓取数十亿的[[互联网]]网页，因此用户能通过搜索关键词等操作较为轻松地获取想要搜寻的信息。<ref>{{cite web |author=Michael Arrington |url=http://techcrunch.com/2008/07/25/googles-misleading-blog-post-on-the-size-of-the-web/ |title=Google's Misleading Blog Post: The Size Of The Web And The Size Of Their Index Are Very Different |publisher=Techcrunch.com |date=2008-07-25 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190214211007/https://techcrunch.com/2008/07/25/googles-misleading-blog-post-on-the-size-of-the-web/ |archive-date=2019-02-14 |dead-url=no }}</ref>除了最基本的文字搜索功能之外，Google搜索还提供至少22种特殊功能，<ref name="fea">{{cite web |url=//www.google.com/intl/en/help/features.html |title=Search Features |publisher=Google.com |date=May 2009 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20150203102608/http://www.google.com/intl/en/help/features.html |archive-date=2015-02-03 |dead-url=no }}</ref><ref name="csheet">{{cite web|title=Google Help : Cheat Sheet|url=//www.google.com/help/cheatsheet.html|publisher=Google|year=2010|access-date=2019-04-29|archive-url=https://web.archive.org/web/20100211022413/http://www.google.com/help/cheatsheet.html|archive-date=2010-02-11|dead-url=no}}</ref>如[[同义词]]、[[天气预报]]、[[时区]]、[[股价]]、[[地图]]、[[地震]]数据、电影放映时间、[[机场]]、体育赛事比分等。Google搜索在搜索与数字相关的信息时又会有另一些特殊功能：如单位换算、货币换算、数字运算、包裹追踪、地区代码。<ref name=fea/>同时，Google也为搜索页面提供语言[[翻译]]功能。2011年，Google先后推出语音搜索和图片搜索。<ref>{{cite web|url=http://qualitypoint.blogspot.com/2011/06/voice-search-for-googlecom.html|title=Voice Search for Google.com - Just click the mic and say your search. And, Search Google by giving Image -QualityPoint Technologies|publisher=|access-date=2019-04-29|archive-url=https://web.archive.org/web/20110625104716/http://qualitypoint.blogspot.com/2011/06/voice-search-for-googlecom.html|archive-date=2011-06-25|dead-url=no}}</ref>

尽管Google搜索很受大众喜爱，但也有组织对它发出批评的声音。2003年，[[纽约时报]]声称Google对其网站抓取与形成的[[缓存]]侵害了网站内容的版权。<ref>{{cite web |url=http://news.cnet.com/2100-1038_3-1024234.html |title=Google cache raises copyright concerns |last1=Olsen |first1=Stefanie |date=2003-07-09 |work=CNET News |publisher=CBS Interactive |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20110510075319/http://news.cnet.com/2100-1038_3-1024234.html |archive-date=2011-05-10 |dead-url=no }}</ref>在这个问题上，[[内华达]][[地方法院]]审理了相关的{{Link-en|Field v. Google|Field v. Google}}和Parker v. Google两个案件，Google成功地为自己作了[[辩护]]，推翻了指控。<ref>{{Cite court |litigants=Field v. Google |opinion=CV-S-04-0413-RCJ-LRL |court=Nevada District Court |date=2006-01-19 |url=https://fairuse.stanford.edu/primary_materials/cases/fieldgoogle.pdf |language=en |access-date=2024-07-21}}</ref><ref>{{Cite court |litigants=Parker v. Google |opinion=04-CV-3918 |court=Eastern Pennsylvania District Court |date=2006-03-10 |url=http://www.paed.uscourts.gov/documents/opinions/06D0306P.pdf}}</ref>

=== 工作工具 ===
除了强大的搜索引擎以外，Google也研发了许多在线的工作辅助工具。[[Gmail]]是Google开发的一个免费[[电子邮箱]]服务，于2004年4月1日进入[[软件版本周期|Beta阶段]]，<ref name="GmailCashmore">{{Cite news |url=http://www.cnn.com/2010/TECH/04/01/cashmore.gmail/ |title=Six ways Gmail revolutionized e-mail |first=Pete |last=Cashmore |date=2010-04-01 |publisher=CNN News |location=London, England |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20181005060339/http://www.cnn.com/2010/TECH/04/01/cashmore.gmail/ |archive-date=2018-10-05 |dead-url=no }}</ref> 2007年2月7日正式面向大众开放。<ref>{{cite web |url=http://googlesystem.blogspot.com/2007/02/anyone-can-signup-for-gmail-account.html |title=More People Can Sign up for a Gmail Account |last=Chitu |first=Ionut Alex. |date=2007-02-07 |publisher=Google Operating System Blog |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190408000543/http://googlesystem.blogspot.com/2007/02/anyone-can-signup-for-gmail-account.html |archive-date=2019-04-08 |dead-url=no }}</ref>直到2009年7月7日，Gmail才结束其漫长的Beta阶段，<ref name="appsoutofbeta">{{cite web |url=http://googleblog.blogspot.com/2009/07/google-apps-is-out-of-beta-yes-really.html |title=Google Apps is out of beta (yes, really) |first=Matthew |last=Glotzbach |date=2009-07-07 |work=Official Google Blog |publisher=Google, Inc. |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20110121002635/http://googleblog.blogspot.com/2009/07/google-apps-is-out-of-beta-yes-really.html |archive-date=2011-01-21 |dead-url=no }}</ref>当时已有1.64亿用户使用。<ref>{{cite web |url=http://www.geek.com/articles/news/facebook-strikes-back-at-google-integrates-its-chat-with-aol-instant-messenger-20100211/ |title=Facebook strikes back at Google, integrates its chat with AOL Instant Messenger |first=Christian |last=Zibreg |date=2010-02-11 |work=Geek.com |publisher=Geek.com, LLC |at=para. 5 |quote=While Gmail’s 146 million monthly users are no match for Facebook’s 400+ million-strong user base, not all of them use built-in chat. |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20130116193604/http://www.geek.com/articles/news/facebook-strikes-back-at-google-integrates-its-chat-with-aol-instant-messenger-20100211/ |archive-date=2013-01-16 |dead-url=no }}</ref> Gmail是首个拥有1[[吉字节|GB]]存储空间的网络电子邮箱，也是第一个以单线程会话保存邮件的电邮，这与网络论坛相似。<ref name="GmailCashmore" />目前，Gmail提供给每个免费用户15GB的邮箱容量，付费用户可缴纳每年每GB 0.25美元的费用来将容量提升至20GB至16[[太字节|TB]]。<ref>{{cite web |url=http://googleblog.blogspot.com/2009/11/twice-storage-for-quarter-of-price.html |title=Twice the storage for a quarter of the price |last=Lee |first=Elvin |date=2009-11-10 |work=Official Google Blog |publisher=Google, Inc. |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190327195352/https://googleblog.blogspot.com/2009/11/twice-storage-for-quarter-of-price.html |archive-date=2019-03-27 |dead-url=no }}</ref> Gmail也是[[AJAX]]技术开拓的先行者，该技术使人们不用手动刷新浏览器显示就能看到新的网页信息。<ref>{{cite web |url=http://www.techradar.com/news/internet/happy-sixth-birthday-google-mail--680998 |title=Happy sixth birthday, Google Mail! |first=Gary |last=Marshall |date=2010-04-01 |work=TechRadar |publisher=Future Publishing Ltd. |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190327195359/https://www.techradar.com/news/internet/happy-sixth-birthday-google-mail--680998 |archive-date=2019-03-27 |dead-url=yes }}</ref>

Google工作套件的另一部分——[[Google文件]]，与[[微软]]的[[Microsoft Word]]不同，它允许用户在在线环境下新建、编辑或协同编辑文件。这项服务原名为Writely，但在2006年3月9日被Google收购。<ref>{{cite web |url=http://googleblog.blogspot.com/2006/03/writely-so.html |title=Writely so |last=Mazzon |first=Jen |date=2006-03-09 |work=Official Google Blog |publisher=Google, Inc. |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190407214222/https://googleblog.blogspot.com/2006/03/writely-so.html |archive-date=2019-04-07 |dead-url=no }}</ref>6月6日，Google创建了一个实验性的电子表格编辑项目，<ref>{{Cite press release |title=Google Announces limited test on Google Labs: Google Spreadsheets |publisher=Google, Inc. |date=2006-06-06 |url=//www.google.com/intl/en/press/annc/spreadsheets.html |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20120627082846/http://www.google.com/intl/en/press/annc/spreadsheets.html |archive-date=2012-06-27 |dead-url=no }}</ref>在随后的10月10日被整合进Google文件中。<ref>{{cite web |url=http://techcrunch.com/2006/10/10/google-docs-spreadsheets-launches/ |title=Google "Docs & Spreadsheets" Launches |last=Arrington |first=Michael |date=2006-10-10 |publisher=TechCrunch |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20180928004805/https://techcrunch.com/2006/10/10/google-docs-spreadsheets-launches/ |archive-date=2018-09-28 |dead-url=no }}</ref> 2007年9月17日，编辑演示文稿的功能也被加入Google文件。<ref>{{cite web |url=http://news.cnet.com/8301-13515_3-9780287-26.html |title=Google Presentations gets the green light |last=Hoffman |first=Harrison |date=2007-09-17 |work=CNET News |publisher=CBS Interactive, Inc. |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20140129082441/http://news.cnet.com/8301-13515_3-9780287-26.html |archive-date=2014-01-29 |dead-url=no }}</ref> 2009年7月7日，包括三项功能在内的Google文件与Gmail、[[Google日历]]一起组成[[Google Apps]]工作套件。<ref name="appsoutofbeta" />

=== 企业产品 ===
[[File:Google Search Appliance.jpg|thumb|left|200px|2008年{{Link-en|RSA大会|RSA Conference}}上陈列的Google Search Appliance]]

2002年2月，Google向企业市场推出一款名为[[Google Search Appliance]]的设备，针对大型组织机构提供搜索技术。<ref name="milestones"/>三年后Google又推出Google Mini以适应中小型企业。2006年，又推出子自定义搜索商务版，2008年改名为[[Google协作平台]]。<ref name="csbe2gss">{{cite web |url=http://searchengineland.com/google-rebrands-custom-search-business-edition-as-google-site-search-14123 |title=Google Rebrands Custom Search "Business Edition" As "Google Site Search" |last1=Sterling |first1=Greg |date=2008-06-03 |work=Search Engine Land |publisher=Third Door Media |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20100813062358/http://searchengineland.com/google-rebrands-custom-search-business-edition-as-google-site-search-14123 |archive-date=2010-08-13 |dead-url=no }}</ref>

另一个Google的企业产品是[[Google Apps]]专业版。Google Apps专业版和标准版及教育版同为Google Apps的不同版本，为企业、学校和其他组织提供自身域名下的Gmail、Google文件等在线应用服务。与标准版相比，专业版有着更多的功能，例如更多的磁盘空间、[[API]]准入和高级支持，每个账户收费为每年50美元。Google较早在[[加拿大]][[安大略省]][[桑德贝]]的[[湖首大学]]推广Google Apps业务，有超过3万8千名用户。在推出Google Apps的同年，Google收购了[[Postini]]公司，<ref>{{cite web |url=http://googleblog.blogspot.com/2007/09/weve-officially-acquired-postini.html |title=We've Officially Acquired Postini |last1=Girouard |first1=Dave |date=2007-09-13 |work=The Official Google Blog |publisher=Google, Inc. |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190220094833/https://googleblog.blogspot.com/2007/09/weve-officially-acquired-postini.html |archive-date=2019-02-20 |dead-url=no }}</ref>得以将其原有的安全技术以Google Postini Services之名整合进Google Apps中。<ref>{{Cite press release |title=Google Adds Postini's Security and Compliance Capabilities to Google Apps |publisher=Google, Inc. |date=2007-10-03 |url=//www.google.com/intl/en/press/pressrel/apps_postini_20071003.html |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20120522221840/http://www.google.com/intl/en/press/pressrel/apps_postini_20071003.html |archive-date=2012-05-22 |dead-url=no }}</ref><ref>{{cite web |url=//www.google.com/a/help/intl/en/security/index.html |title=Postini |publisher=Google, Inc. |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190408181244/http://www.google.com/a/help/intl/en/security/index.html |archive-date=2019-04-08 |dead-url=no }}</ref>

=== 社交网络服务 ===
{{main|Google+|Blogger|YouTube}}
Google曾多次试图进入[[社交網路服務|SNS]]领域但多次碰壁，失败的例子不乏[[Google Wave]]、[[Google Buzz]]，<ref>{{cite web |url=http://www.cnbeta.com/articles/118557.htm |title=Google Wave失败原因与教训 |date=2010-08-06 |publisher=cnBeta.com |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20110902110002/http://www.cnbeta.com/articles/118557.htm |archive-date=2011-09-02 |dead-url=no }}</ref>而[[Orkut]]只在[[印度]]和[[巴西]]获得了较大市场。<ref>{{cite web |url=http://techcrunch.com/2009/06/07/a-map-of-social-network-dominance/ |title=A Map Of Social (Network) Dominance |date=2009-06-07 |publisher=Vincenzo Cosenza |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20180205111208/https://techcrunch.com/2009/06/07/a-map-of-social-network-dominance/ |archive-date=2018-02-05 |dead-url=no }}</ref>在经历多次挫折之后，2011年，Google发布新的社交网站[[Google+]]。<ref>Parr, Ben. [http://www.mashable.com/2011/06/28/google-plus "Google Launches Google+ To Battle Facebook [PICS]"] {{Wayback|url=http://www.mashable.com/2011/06/28/google-plus |date=20110717175135 }}, ''Mashable.com'', June 28, 2011, accessed June 28, 2011</ref>这个新型的社交网站有着社交“圈子”、多人视频聊天、“灵感话题”等多种新型的特色，<ref>{{cite web |url=http://tech.163.com/mobile/11/0630/06/77PCJ6M90011309K.html |title=五大特色谷歌正式推出Google+社交服务 |date=2011-06-30 |publisher=网易手机频道 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20110705000555/http://tech.163.com/mobile/11/0630/06/77PCJ6M90011309K.html |archive-date=2011-07-05 |dead-url=no }}</ref>在测试阶段用户数量便突飞猛进，仅2个星期就超越了1000万。<ref>{{cite web |url=http://tech.163.com/11/0715/07/7902S0GJ000915BF.html |title=谷歌宣布Google+用户数已超1000万 |date=2011-07-15 |publisher=网易科技 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20110718223427/http://tech.163.com/11/0715/07/7902S0GJ000915BF.html |archive-date=2011-07-18 |dead-url=no }}</ref><ref>{{cite web|url= http://money.cnn.com/2011/07/14/technology/google_q2_earnings/index.htm|title= Google+ grows to 10 million users|date= 2011-07-14|access-date= 2019-04-29|archive-url= https://web.archive.org/web/20190109164726/https://money.cnn.com/2011/07/14/technology/google_q2_earnings/index.htm|archive-date= 2019-01-09|dead-url= no}}</ref>相比较之下，[[Twitter]]和[[Facebook]]过去分别用了780天和852天才达到这个数字。<ref>{{cite web |url=https://techcrunch.com/2011/07/22/graph-how-long-it-took-facebook-twitter-and-google-to-reach-10-million-users/ |title=Graph: How long it took Facebook, Twitter and Google+ to reach 10 million users |date=2011-07-22 |publisher=TechCrunch |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20160729065916/https://techcrunch.com/2011/07/22/graph-how-long-it-took-facebook-twitter-and-google-to-reach-10-million-users/ |archive-date=2016-07-29 |dead-url=no }}</ref>推出以来的第三周，Google+的用户数量旋即又翻至2000万。<ref>[http://news.cnet.com/8301-1023_3-20081650-93/google-hits-20-million-mark-in-three-weeks/?part=rss&subj=news&tag=2547-1_3-0-20 Google+ hits 20 million mark in three weeks] {{Wayback|url=http://news.cnet.com/8301-1023_3-20081650-93/google-hits-20-million-mark-in-three-weeks/?part=rss&subj=news&tag=2547-1_3-0-20 |date=20191017004130 }} cnet 21 July 2011</ref>但即便如此，Google仍宣布2019年4月2日他們將會關閉消費者（個人用戶）版本的Google+，代表Google再次於進入SNS領域中嚐到挫敗。<ref name="wall street journal">{{cite web|url=https://www.wsj.com/articles/google-exposed-user-data-feared-repercussions-of-disclosing-to-public-1539017194|title=Google Exposed User Data, Feared Repercussions of Disclosing to Public|work=The Wall Street Journal|date=2018-10-08|first1=Douglas|last1=MacMillan|first2=Robert|last2=McMillan|accessdate=2018-10-08|subscription=yes|language=en-US|issn=0099-9660|archive-url=https://web.archive.org/web/20181008170012/https://www.wsj.com/articles/google-exposed-user-data-feared-repercussions-of-disclosing-to-public-1539017194|archive-date=2018-10-08|dead-url=no}}</ref>

2003年，Google收购了[[Pyra Labs]]创建的[[博客]]服务网站[[Blogger]]。收购完成后，Google依旧保留了Blogger这一独立的品牌，并在blogspot.com主机下为用户提供免费博客发布与存放服务。<ref>{{cite web|url=http://buzz.blogger.com/2010/01/important-note-to-ftp-users.html|title=Blogger Buzz: Important Note to FTP Users|publisher=|access-date=2019-04-29|archive-url=https://www.webcitation.org/6Ezxh9mPc?url=http://buzz.blogger.com/2010/01/important-note-to-ftp-users.html|archive-date=2013-03-09|dead-url=yes}}</ref> 2007年5月，Blogger的数据全部搬至Google的服务器中，并在当年的独立访客流量50强域名中排在第16位。<ref>[http://blog.compete.com/2007/10/30/top-50-websites-domains-digg-youtube-flickr-facebook/ "Top 50 Domains - www.TheLifeMovie.blogspot.com Ranked by Unique Visitors"”] {{Wayback|url=http://blog.compete.com/2007/10/30/top-50-websites-domains-digg-youtube-flickr-facebook/ |date=20080625012552 }} September, 2007.</ref>在Google较为成功的运营下，Blogger一直保持着全球最大的博客网站的头衔。<ref>[http://w010w.com.cn/htm/chuizhiwangzhanlianmeng/wangzhanpinpaijingying/2011/0420/21135.html 全球最大博客网站迎来10岁生日] {{Wayback|url=http://w010w.com.cn/htm/chuizhiwangzhanlianmeng/wangzhanpinpaijingying/2011/0420/21135.html |date=20110901194346 }}，[https://archive.today/http://w010w.com.cn/htm/chuizhiwangzhanlianmeng/wangzhanpinpaijingying/2011/0420/21135.html  2012-07-15 archive] {{Wayback|url=https://archive.today/http://w010w.com.cn/htm/chuizhiwangzhanlianmeng/wangzhanpinpaijingying/2011/0420/21135.html |date=20190216063806 }}、[http://web.archive.org/web/*/http://w010w.com.cn/htm/chuizhiwangzhanlianmeng/wangzhanpinpaijingying/2011/0420/21135.html 2011-09-01 archive]</ref> 2011年7月，有传闻透露，作为重命名或取消非Google品牌计划的一部分，Google公司有意将「Blogger」名称改成「Google Blogger」。<ref>{{cite web|url=http://mashable.com/2011/07/05/google-blogger-picasa-rebranding/|title=EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push|author=Ben Parr|date=2011-07-05|work=Mashable|access-date=2019-04-29|archive-url=https://web.archive.org/web/20190225002821/https://mashable.com/2011/07/05/google-blogger-picasa-rebranding/|archive-date=2019-02-25|dead-url=no}}</ref>

2005年2月，三位前[[PayPal]]员工创建了[[视频分享网站]][[YouTube]]。<ref>{{Cite news| title=Surprise! There's a third YouTube co-founder| author=Hopkins, Jim| publisher=''USA Today''| url=http://www.usatoday.com/tech/news/2006-10-11-youtube-karim_x.htm| accessdate=2008-11-29| date=2006-10-11| archive-url=https://web.archive.org/web/20081118141006/http://www.usatoday.com/tech/news/2006-10-11-youtube-karim_x.htm| archive-date=2008-11-18| dead-url=no}}</ref>在显露出自身价值后，YouTube被Google以16.5亿美元收购，成为后者旗下的子公司。YouTube公司地址位于加州的[[圣布鲁]]，以[[Flash Video]]和[[HTML5]]技术记录播放用户上传的电影、电视剧剪辑和音乐视频，以及用户原创制作的业余视频作品。大部分发布在YouTube网站上的视频都是由个人所上传的，但也有[[哥伦比亚广播公司]]、[[英国广播公司]]、[[VEVO]]、[[Hulu]]等作为合作伙伴的媒体企业在YouTube网站上发布视频。<ref>{{Cite news| title=BBC strikes Google-YouTube deal| author=Weber, Tim| publisher=BBC| url=http://news.bbc.co.uk/1/hi/business/6411017.stm| date=2007-03-02| access-date=2019-04-29| archive-url=https://web.archive.org/web/20120309201939/http://news.bbc.co.uk/1/hi/business/6411017.stm| archive-date=2012-03-09| dead-url=no}}</ref> YouTube的模式取得巨大的成功，目前仍是世界上最大和最热门的视频分享网站。<ref>[http://adwords.google.com/support/aw/bin/answer.py?hl=zh-Hans&answer=172554 YouTube是全球最大的视频分享社区] {{Wayback|url=http://adwords.google.com/support/aw/bin/answer.py?hl=zh-Hans&answer=172554 |date=20110813092648 }}，[https://archive.today/http://adwords.google.com/support/aw/bin/answer.py?hl=zh-Hans&answer=172554  2012-07-20 archive] {{Wayback|url=https://archive.today/http://adwords.google.com/support/aw/bin/answer.py?hl=zh-Hans&answer=172554 |date=20190216063806 }}、[http://web.archive.org/web/*/http://adwords.google.com/support/aw/bin/answer.py?hl=zh-Hans&answer=172554 2011-08-13 archive]</ref> 根据[https://www.onesight.com/colleges/details/YouTube%E7%BB%9F%E8%AE%A1%E6%95%B0%E6%8D%AE/ 2020年的营销统计] {{Wayback|url=https://www.onesight.com/colleges/details/YouTube%E7%BB%9F%E8%AE%A1%E6%95%B0%E6%8D%AE/ |date=20210714010221 }}结果显示，每月有19亿登录用户访问YouTube，全球每天会观看十亿小时的视频。 YouTube使用80种不同的语言，并且在91个不同的国家/地区拥有本地版本。虽然是美国公司， 但来自美国的访问量只占总访问量的15.8%， YouTube是全球现存第二大访问量的网站。

=== 浏览器 ===
[[Google Chrome]]是Google以[[WebKit]][[排版引擎]]开发的一款开源的网页浏览器，从Chrome 28开始使用[[Blink]]引擎。2008年，Google公司发布了该浏览器大部分的[[源代码]]，包括[[V8 (JavaScript引擎)|V8 JavaScript引擎]]的开源项目[[Chromium (浏览器)|Chromium]]。<ref>{{cite web |url= http://arstechnica.com/open-source/news/2008/09/google-unveils-chrome-source-code-and-linux-port.ars |title= Google unveils Chrome source code and Linux port |author= Ryan Paul |publisher= Ars Technica |date= 2008-09-02 |access-date= 2019-04-29 |archive-url= https://web.archive.org/web/20110912042657/http://arstechnica.com/open-source/news/2008/09/google-unveils-chrome-source-code-and-linux-port.ars |archive-date= 2011-09-12 |dead-url= no }}</ref><ref>"Google Chrome is built with open source code from Chromium." Retrieved from [http://dev.chromium.org/developers/how-tos/getting-started Chromium.org] {{Wayback|url=http://dev.chromium.org/developers/how-tos/getting-started |date=20080913034656 }}，[https://archive.today/http://dev.chromium.org/developers/how-tos/getting-started 2008-09-13 archive] {{Wayback|url=https://archive.today/http://dev.chromium.org/developers/how-tos/getting-started |date=20190216063806 }}、[http://web.archive.org/web/*/http://dev.chromium.org/developers/how-tos/getting-started 2008-09-06 archive]</ref>这一举动使得第三方的开发者们能够获取底层源代码，促使浏览器与[[macOS]]或[[Linux]]操作系统的端口对接。Google官方同时也表达了希望其他浏览器能够采用V8引擎以提升web应用程序的性能。<ref>''"During a press briefing today, Google expressed hope that other browsers..."'', Retrieved from: [http://arstechnica.com/open-source/news/2008/09/google-unveils-chrome-source-code-and-linux-port.ars Google unveils Chrome source code and Linux port] {{Wayback|url=http://arstechnica.com/open-source/news/2008/09/google-unveils-chrome-source-code-and-linux-port.ars |date=20110912042657 }}, Ars Technica</ref> Google在Chromium的创作上按照[[BSD许可证]]条款，<ref>{{cite web|title=Home (Chromium Developer Documentation)|url=http://dev.chromium.org/Home|publisher=dev.chromium.org|year=2009|work=Chromium Developer Documentation|access-date=2019-04-29|archive-url=https://web.archive.org/web/20190414053616/https://dev.chromium.org/Home|archive-date=2019-04-14|dead-url=no}}</ref>使得这部分内容几乎属于公有领域，有着很高的相容性。<ref>''"Google has made the Chrome source available under a permissive BSD license so that..."'', Retrieved from: [http://arstechnica.com/open-source/news/2008/09/google-unveils-chrome-source-code-and-linux-port.ars Google unveils Chrome source code and Linux port] {{Wayback|url=http://arstechnica.com/open-source/news/2008/09/google-unveils-chrome-source-code-and-linux-port.ars |date=20110912042657 }}, Ars Technica</ref>而其他部分的内容则遵循一系列的开源许可证。<ref>{{Cite web |url=http://code.google.com/chromium/terms.html |title=Chromium Terms and Conditions |date=2008-09-02 |work=Google Code |deadurl=no |archiveurl=https://web.archive.org/web/20080904201317/http://code.google.com/chromium/terms.html |archivedate=2008-09-04 |access-date=2019-04-29 }}，、[http://web.archive.org/web/*/http://code.google.com/chromium/terms.html 2008-09-04 archive]</ref> Chromium的特性与Chrome基本相似，但没有内置的自动更新功能。另外，Chromium也没有Google商标的印记，与Chrome四色的Logo最明显的区别是其蓝色的标识。<ref name="GoogleComparison">{{Cite web|url = http://code.google.com/p/chromium/wiki/ChromiumBrowserVsGoogleChrome|title = ChromiumBrowserVsGoogleChrome|last = Chromium Project|authorlink = |date = March 2011|access-date = 2019-04-29|archive-url = https://web.archive.org/web/20160125034438/https://code.google.com/p/chromium/wiki/ChromiumBrowserVsGoogleChrome|archive-date = 2016-01-25|dead-url = no}}</ref><ref>{{cite news |url=http://weblog.infoworld.com/fatalexception/archives/2008/09/building_google.html |title=Building Google Chrome: A first look |last=McAllister |first=Neil |date=2008-09-11 |work=Fatal Exception |publisher=InfoWorld |quote=As the name suggests, Chromium is a rawer, less polished version of Chrome. The UI is mostly identical, with only a few very minor visual differences...The most readily evident difference is the logo, which sheds the Google colors in favor of a subdued blue design |deadurl=yes |archiveurl=https://web.archive.org/web/20080913214424/http://weblog.infoworld.com/fatalexception/archives/2008/09/building_google.html |archivedate=2008-09-13 |accessdate=2011-07-28 }}</ref>

2008年9月2日，Google推出在[[Microsoft Windows|Windows]]上Beta版的[[Google Chrome]]，稳定版本则在12月11日推出。<ref>{{cite web |url=http://googleblog.blogspot.com/2008/09/fresh-take-on-browser.html |title=A fresh take on the browser |last1=Pichai |first1=Sundar |date=2008-09-01 |work=Official Google Blog |publisher=Google, Inc. |access-date=2019-04-29 |archive-url=https://www.webcitation.org/6IvpKpgcI?url=http://googleblog.blogspot.com/2008/09/fresh-take-on-browser.html |archive-date=2013-08-17 |dead-url=no }}</ref> 2011年，根据[[StatCounter]]的统计，Chrome以20.65%的[[网页浏览器的使用分布|浏览器市场份额]]排在[[Internet Explorer|IE]]和[[Mozilla Firefox|火狐]]之后跃至第三位。<ref>{{cite web |url=http://gs.statcounter.com/ |title=Top 5 Browsers from Jun 10 to Jun 11 |publisher=StatCounter |access-date=2019-04-29 |archive-url=https://archive.today/20120526/http://gs.statcounter.com/%23mobile_browser-ww-monthly-201012-201111-bar |archive-date=2012-05-26 |dead-url=no }}</ref><ref>参见：[[网页浏览器的使用分布]]</ref>2011年7月11日，Chrome在英国的市场份额达到22.12%，而[[Firefox]]仅占21.65%，这是Chrome首次在地区的统计中超越[[Firefox]]。<ref>{{zh-cn}}{{cite web|title=Chrome超越Firefox成为英国第二流行的浏览器|url=http://www.guao.hk/posts/google-chrome-overtakes-firefox-to-become-britains-second-most-popular-browser.html|date=2011-08-02|accessdate=2011-12-14|archive-url=https://archive.today/20120801025826/http://www.guao.hk/posts/google-chrome-overtakes-firefox-to-become-britains-second-most-popular-browser.html|archive-date=2012-08-01|dead-url=no}}</ref>2012年5月21日，Chrome在全球范围内占有率达到33%，超越IE位居首位，<ref name="statcounter">{{en}}[http://gs.statcounter.com/#browser-ww-weekly-201120-201220 Top 5 Browsers] {{Webarchive|url=https://archive.today/20120526/http://gs.statcounter.com/%23mobile_browser-ww-monthly-201012-201111-bar#browser-ww-weekly-201120-201220 |date=2012-05-26 }}, From Week 20 2011 to Week 20 2012.</ref>直到2018年7月，Chrome在全球範圍内占有率已達到66%。

=== 操作系统 ===
{{Main|Android|ChromeOS|Android XR}}
[[File:Android robot.svg|thumb|right|180px|[[Android]]的[[商标]]为一个绿色的机器小人的造型]]
2007年，Google正计划开发自己的移动设备与[[苹果公司|苹果]]的[[iPhone]]竞争的报道逐渐浮出水面。<ref name="smith">{{Cite news |url=http://www.guardian.co.uk/technology/2006/dec/17/news.mobilephones |title=The future for Orange could soon be Google in your pocket |last1=Smith |first1=David |date=2006-12-17 |work=The Guardian |publisher=Guardian News and Media Ltd. |location=London |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20130524181141/http://www.guardian.co.uk/technology/2006/dec/17/news.mobilephones |archive-date=2013-05-24 |dead-url=no }}</ref><ref name="orlowski">{{cite web |url=http://www.theregister.co.uk/2007/03/16/google_phone_confirmed/ |title=Google Phone – it's for real |last1=Orlowski |first1=Andrew |date=2007-03-16 |work=The Register |publisher=The Register |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190402105212/https://www.theregister.co.uk/2007/03/16/google_phone_confirmed/ |archive-date=2019-04-02 |dead-url=no }}</ref><ref name="ricker">{{cite web |url=http://www.engadget.com/2007/01/18/the-google-switch-an-iphone-killer/ |title=The Google Switch: an iPhone killer |last1=Ricker |first1=Thomas |date=2007-01-18 |work=Engadget |publisher=Weblogs, Inc. |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190402111459/https://www.engadget.com/2007/01/18/the-google-switch-an-iphone-killer/ |archive-date=2019-04-02 |dead-url=no }}</ref>后来证实该项目名为[[Android]]，并非手机的名称，而是一款移动设备的[[操作系统]]。Android于2005年被Google收购，并发展为[[Apache许可证]]下的[[开源]]项目，<ref>{{cite web |url=http://source.android.com/source/licenses.html |title=Licenses |work=Android Open Source Project |publisher=Google, Inc. |access-date=2019-04-29 |archive-url=https://www.webcitation.org/6Dp9G0gKR?url=http://source.android.com/source/licenses.html |archive-date=2013-01-21 |dead-url=no }}</ref>同时Google为开发者们提供了[[软件开发工具包]]以便开发出在Android手机上运行的应用，并拉拢了世界上多家手机制造商、电信运营商、软件开发商等，组建了[[开放手机联盟]]以共同开发Android系统。<ref>{{cite web |url=http://www.openhandsetalliance.com/oha_members.html |title=Members of Open Handset Alliance |publisher=Open Handset Alliance |access-date=2019-04-29 |archive-url=https://www.webcitation.org/65rAjVYl6?url=http://www.openhandsetalliance.com/oha_members.html |archive-date=2012-03-02 |dead-url=no }}</ref> 2008年9月，[[T-Mobile]]发布第一款运行Android系统的手机[[T-Mobile G1|G1]]（HTC dream的T-Mobile定制版）。<ref>{{cite web |url=http://news.cnet.com/t-mobile-g1-details-price-and-launch-date-revealed/ |title=T-Mobile G1 details, price, and launch date revealed |last=Lee |first=Nicole |date=2008-09-23 |work=CNET News |publisher=CBS Interactive, Inc. |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20140129085718/http://news.cnet.com/t-mobile-g1-details-price-and-launch-date-revealed/ |archive-date=2014-01-29 |dead-url=no }}</ref> 2010年1月5日，Google公司发布自有的一款手机，名为[[Nexus One]]。<ref>{{cite web |url=http://techcrunch.com/2010/01/05/nexus-one-event/ |title=The Droid You're Looking For: Live from the Nexus One Event |last=Siegler |first=MG |date=2010-01-05 |publisher=TechCrunch |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190214211312/https://techcrunch.com/2010/01/05/nexus-one-event/ |archive-date=2019-02-14 |dead-url=no }}</ref>在2010年第四季度的{{Link-en|Canalys|Canalys}}分析报告中，Android被列为全世界最畅销的[[智能手机]]操作系统。<ref name="canalysQ42010">{{cite news|url=http://uk.reuters.com/article/2011/01/31/oukin-uk-google-nokia-idUKTRE70U1YT20110131|title=Google topples Symbian from smartphones top spot|author=Tarmo Virki and Sinead Carew|work=Reuters|date=2011-01-31|access-date=2019-04-29|archive-url=https://web.archive.org/web/20150504123032/http://uk.reuters.com/article/2011/01/31/oukin-uk-google-nokia-idUKTRE70U1YT20110131|archive-date=2015-05-04|dead-url=no}}</ref><ref>{{cite web |url=http://www.canalys.com/pr/2011/r2011013.html |title=Google's Android becomes the world's leading smart phone platform (Canalys research release: r2011013) |work=Canalys |date=2011-01-31 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20110719121213/http://www.canalys.com/pr/2011/r2011013.html |archive-date=2011-07-19 |dead-url=no }}</ref>

[[File:Android.JPG|thumb|right|250px|[[Android]]是市占率最高的[[移动操作系统]]]]
Android有着数目庞大的[[应用程序]]，得以大大扩充其系统功能。目前，能在Android上运行的应用软件超过了75万种，<ref name="i/o 2011 stats">{{cite web |url=http://googleblog.blogspot.com/2011/05/android-momentum-mobile-and-more-at.html |title=Android: momentum, mobile and more at Google I/O |first=Hugo |last=Barra |work=The Official Google Blog |date=2011-05-10 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20120130052353/http://googleblog.blogspot.com/2011/05/android-momentum-mobile-and-more-at.html |archive-date=2012-01-30 |dead-url=no }}</ref><ref>{{cite web |url=http://www.androlib.com/appstats.aspx |title=Android Stats |date=2011-03-03 |deadurl=yes |archiveurl=https://web.archive.org/web/20110102122636/http://www.androlib.com/appstats.aspx |archivedate=2011-01-02 |accessdate=2011-07-26 }}</ref>并仍处于高速增加的过程中。[[Google Play]]是Google运营的电子应用软件商店，但用户也可以从第三方下载与安装软件。开发者们主要用[[Java]]语言编写软件，并通过Google开发的Java库来使应用软件适配系统。<ref>{{cite news |url=http://www.news.com/8301-13580_3-9815495-39.html |title=Google's Android parts ways with Java industry group |work=CNET News |first=Stephen |last=Shankland |date=2007-11-12 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20080513073050/http://www.news.com/8301-13580_3-9815495-39.html |archive-date=2008-05-13 |dead-url=no }}</ref>

2009年7月7日，Google宣布正在开发基于[[Linux]]的操作系统[[ChromeOS]]，<ref name="Google 11-09">{{cite web|url=http://googleblog.blogspot.com/2009/11/releasing-chromium-os-open-source.html|title=Releasing the Chromium OS open source project|last=Sengupta|first=Caesar|date=2009-11-19|work=Official Google Blog|publisher=Google, Inc.|access-date=2019-04-29|archive-url=https://www.webcitation.org/67K8z8egJ?url=http://googleblog.blogspot.com/2009/11/releasing-chromium-os-open-source.html|archive-date=2012-05-01|dead-url=no}}</ref><ref name="PC World">{{cite web|url=http://www.pcworld.com/article/168028/google_announces_chrome_os.html|title=Google Announces Chrome OS|last=Mediati|first=Nick|publisher=PC World|date=2009-07-07|access-date=2019-04-29|archive-url=https://web.archive.org/web/20120817115250/http://www.pcworld.com/article/168028/google_announces_chrome_os.html|archive-date=2012-08-17|dead-url=no}}</ref>该操作系统运行于只含有网页浏览器的[[上网本]]上。<ref>{{cite web |url=http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html |title=Introducing the Google Chrome OS |last1=Pichai |first1=Sundar |date=2009-07-07 |work=Official Google Blog |publisher=Google, Inc. |access-date=2019-04-29 |archive-url=https://www.webcitation.org/66eeFqwDL?url=http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html |archive-date=2012-04-03 |dead-url=no }}</ref><ref>{{Cite news |title=Google sees window of opportunity to launch operating system |first1=Pham |last1=Alex |last2=Hirsch |first2=Jerry |newspaper=Los Angeles Times |date=2009-07-09 |url=http://articles.latimes.com/2009/jul/09/business/fi-google9 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20181201163912/http://articles.latimes.com/2009/jul/09/business/fi-google9 |archive-date=2018-12-01 |dead-url=no }}</ref>11月19日，Google公司开始发布Google Chrome操作系统的开发版本，名为[[ChromiumOS]]。ChromiumOS与Chromium浏览器类似，遵照[[BSD许可证]]的条款。<ref>{{cite web|url=http://googleblog.blogspot.com/2009/11/releasing-chromium-os-open-source.html|title=Releasing the Chromium OS open source project|last=Sengupta|first=Caesar|date=2009-11-19|work=Official Google Blog|publisher=Google, Inc.|access-date=2019-04-29|archive-url=https://www.webcitation.org/67K8z8egJ?url=http://googleblog.blogspot.com/2009/11/releasing-chromium-os-open-source.html|archive-date=2012-05-01|dead-url=no}}</ref>

ChromiumOS从下载的源代码可被编译，ChromeOS則有ChromeOS Flex可以安裝硬件上。与[[Google Chrome|Chrome浏览器]]相似，ChromeOS的[[用户界面]]很简洁化。这款操作系统的目标是将用户用在[[电脑]]上的时间尽量的分配在[[互联网]]之上，因此搭载ChromeOS系统的设备上，附带应用程序数量比较少，且都与网页浏览器相关。<ref name="Google 11-09" /><ref name="Ars Technica: Google Talks">{{cite news|url=http://arstechnica.com/business/news/2010/01/chrome-os-interview-1.ars|title=Google talks Chrome OS, HTML5, and the future of software|last=Stokes|first=Jon|date=2010-01-19|work=Ars Technica|access-date=2019-04-29|archive-url=https://web.archive.org/web/20110121115620/http://arstechnica.com/business/news/2010/01/chrome-os-interview-1.ars|archive-date=2011-01-21|dead-url=no}}</ref><ref name="Bloomberg">{{cite web|last=Womack|first=Brian|date=2009-07-08|url=http://www.bloomberg.com/apps/news?pid=20601087&sid=aTd2k.YdQZ.Y|title=Google to Challenge Microsoft With Operating System|publisher=Bloomberg|deadurl=yes|archiveurl=https://web.archive.org/web/20090123033802/http://www.bloomberg.com/apps/news?pid=20601087|archivedate=2009-01-23|accessdate=2011-07-28}}</ref><ref name="NY Times Hansell">{{cite news|last=Hansell|first=Saul|work=New York Times|url=http://bits.blogs.nytimes.com/2009/07/08/would-you-miss-windows-with-a-google-operating-system/|date=2009-07-08|accessdate=2009-07-08|title=Would you miss Windows with a Google operating system?|archive-url=https://web.archive.org/web/20150910153751/http://bits.blogs.nytimes.com/2009/07/08/would-you-miss-windows-with-a-google-operating-system/|archive-date=2015-09-10|dead-url=no}}</ref><ref>{{cite web|url=http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html|title=Introducing the Google Chrome OS|last=Pichai|first=Sundar|date=2009-07-07|work=Official Google Blog|publisher=Google, Inc.|access-date=2019-04-29|archive-url=https://www.webcitation.org/66eeFqwDL?url=http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html|archive-date=2012-04-03|dead-url=no}}</ref>

2011年5月[[Google I/O|Google I/O大会]]上宣布，最先上市的[[Chromebook]]上网本是由[[宏碁]]和[[三星電子|三星]]在同年的7月15日推出。<ref name="Google blog ann">{{cite web |url=http://googleblog.blogspot.com/2011/05/new-kind-of-computer-chromebook.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FMKuf+%28Official+Google+Blog%29&utm_content=Google+Reader |title=A New Kind Of Computer: Chromebook |last1=Upson |first1=Linus |last2=Pichai |first2=Sundar |work=The Official Google Blog |date=2011-05-11 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20180913002518/https://googleblog.blogspot.com/2011/05/new-kind-of-computer-chromebook.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FMKuf+%28Official+Google+Blog%29&utm_content=Google+Reader |archive-date=2018-09-13 |dead-url=no }}</ref>2013年7月24日Google推出“更薄、更輕、更快”的[[第二代Nexus 7]]平板電腦，以及可作Wi-Fi串流在電視播放平板電腦畫面的「電視棒」[[Chromecast]]。

2024年12月12日，Google发布与[[三星]]共同开发，为[[扩展现实]]([[XR]])设备所设计的[[Android XR]]操作系统，大多数Android应用程序都与Android XR兼容。

=== 电子商务 ===
[[Google Checkout]]是一项简化在线购物支付的服务。<ref>[http://news.bbc.co.uk/1/hi/business/6549643.stm Google unveils UK payments system] {{Wayback|url=http://news.bbc.co.uk/1/hi/business/6549643.stm |date=20090215103638 }} BBC News</ref>2006年6月28日和翌年的4月13日分别在美国和英国开放。2011年，Google公司宣布[[团购]]业务{{Link-en|Google Offers|Google Offers}}，与[[Groupon]]等网站展开正面竞争。<ref name="techcrunch">{{cite web | first= Rocky | last= Agrawal | url= http://techcrunch.com/2011/07/04/google-offers-versus-groupon-portland/ | title= Google Offers Versus Groupon: The Portland Throwdown | publisher= TechCrunch | date= 2011-07-04 | access-date= 2019-04-29 | archive-url= https://web.archive.org/web/20180205130907/https://techcrunch.com/2011/07/04/google-offers-versus-groupon-portland/ | archive-date= 2018-02-05 | dead-url= no }}</ref>4月21日，美国[[俄勒冈州]]的[[波特兰 (俄勒冈州)|波特兰]]成为该团购业务于测试阶段的首个开放城市，<ref>{{cite web |url=//www.google.com/support/offers/ |title=Google Offers Help |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20111207151220/http://www.google.com/support/offers/ |archive-date=2011-12-07 |dead-url=no }}</ref>7月12日Google又将服务范围扩张到[[纽约]]商业区和[[旧金山]]湾区。<ref>{{cite web|url=http://techcrunch.com/2011/07/12/google-offers-beta-expanded-from-portland-to-new-york-and-the-sf-bay-area/|title=Google Offers Beta Expanded From Portland To New York And The SF Bay Area|author=Robin Wauters|date=2011-07-12|publisher=AOL|work=TechCrunch|access-date=2019-04-29|archive-url=https://web.archive.org/web/20180205132944/https://techcrunch.com/2011/07/12/google-offers-beta-expanded-from-portland-to-new-york-and-the-sf-bay-area/|archive-date=2018-02-05|dead-url=no}}</ref>9月，Google在中国开通团购网站“[[谷歌时惠|谷歌时惠]]”（至2013年底关闭）；在欧洲团购市场，Google收购了德国团购网站DailyDeal。Google又推出[[Google錢包]]手机应用，<ref>TARA SIEGEL BERNARD, The New York Times. "[http://www.nytimes.com/2011/05/27/technology/27google.html?_r=1&ref=technology Google Unveils App for Paying With Phone] {{Wayback|url=http://www.nytimes.com/2011/05/27/technology/27google.html?_r=1&ref=technology |date=20180920132606 }}." May 26, 2011. Retrieved May 30, 2011.</ref>涉足无线支付和[[近场通讯]]领域。

=== 其他 ===
[[File:EMachinesM5405Laptop.JPG|thumb|left|200px|一台筆電用[[無線網路]]連上Google]]
[[Google翻译]]是一个服务器端的[[机器翻译]]服务，可以翻译249种不同的语言。<ref>{{Cite web |title=110 new languages are coming to Google Translate |url=https://blog.google/products/translate/google-translate-new-languages-2024/ |website=Google |date=2024-06-27 |language=en-us |access-date=2025-05-14}}</ref>[[浏览器]]通过安装相应扩展即能实现在浏览器中使用Google翻译。Google翻译的软件使用[[语料库语言学]]技术，程序会向专业的翻译文件资料“学习”，例如参考[[联合国]]或[[欧洲议会]]的会议事项记录。<ref>{{Cite news |title=Google’s Computing Power Refines Translation Tool |first=Miguel |last=Helft |url=http://www.nytimes.com/2010/03/09/technology/09translate.html |newspaper=The New York Times |date=2010-03-08 |at=para. 15 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20190218141744/https://www.nytimes.com/2010/03/09/technology/09translate.html |archive-date=2019-02-18 |dead-url=no }}</ref>

2002年，Google推出[[Google新闻]]服务。当时，Google宣布制造了一个“极不寻常的”网站，可以“在只靠电脑算法而没有人工干预的情况下编选和提供新闻，Google并没有雇佣任何编辑。”<ref>{{Cite news |first=Joshua |last=Macht |title=Automatic for the People |url=http://www.time.com/time/business/article/0,8599,356152,00.html |work=Time Magazine |publisher=AOL Time Warner |date=2002-09-30 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20101022094519/http://www.time.com/time/business/article/0,8599,356152,00.html |archive-date=2010-10-22 |dead-url=no }}</ref>

2008年5月，Google在中国大陆收购了上网导航服务[[265导航]]，进一步拓展了其在中国大陆的业务。

2011年10月6日，Google推出[[Google云平台]]。该平台是一项使用了Google核心基础架构、数据分析和[[机器学习]]技术的云计算服务。

2012年7月，Google正式推出[[光纖]]寬頻服務[[Google光纖]]，率先在美國[[堪萨斯城]]試驗一套超高速網絡系統，可以同時提供上網及有線電視服務。<ref name="Google Fiber Cable TV Business">{{cite web|last=Hesseldahl|first=Arik|title=Google Gets Into the Cable TV Business, for Real|url=http://allthingsd.com/20120726/google-gets-into-the-cable-tv-business-for-real/|publisher=AllThingsD.com|accessdate=2012-09-15|date=2012-07-26|archive-url=https://web.archive.org/web/20120918140147/http://allthingsd.com/20120726/google-gets-into-the-cable-tv-business-for-real/|archive-date=2012-09-18|dead-url=no}}</ref>