编辑“︁江南Style”︁（章节）

== 音樂錄影帶 ==
=== 製作與發佈 ===
2012年7月12日，PSY通過[[YG娛樂]]官方部落格發布了由[[金泫雅|泫雅]]、[[劉在錫]]和[[盧弘喆]]共演的首支預告片，隔天，PSY和劉在錫尬舞的第二支預告釋出。15日，音樂錄影帶正式發布<ref name="SBS">{{cite web|url=https://news.sbs.co.kr/news/endPage.do?news_id=N1001273736 |script-title=ko:"싸이·유재석, 불꽃 튀는 댄스 배틀 ‘막춤의 표본’ |date=2012-07-13 |author=이정아 |work=SBS |accessdate=2021-12-05 |archiveurl=https://web.archive.org/web/20211205055827/https://news.sbs.co.kr/news/endPage.do?news_id=N1001273736 |archivedate=2021-12-05 |language=ko |deadurl=no}}</ref>。最為粉絲獎勵，以女性視角出發的〈哥哥正是我的風格〉於同年8月15日發布<ref>{{Cite web |url=https://sports.khan.co.kr/entertainment/sk_index.html?cat=view&art_id=201208151049213&sec_id=540101&pt=nv |script-title=ko:현아, ‘오빤 딱 내 스타일’ MV서 “섹시벗고 상큼 매력↑” |date=2012-08-15 |author=강석봉 |work=[[京鄉新聞|스포츠경향]] |accessdate=2021-11-17 |archiveurl=https://web.archive.org/web/20211205074010/https://sports.khan.co.kr/entertainment/sk_index.html?cat=view&art_id=201208151049213&sec_id=540101&pt=nv |archivedate=2021-12-05 |language=ko |deadurl=no }}</ref>。〈江南Style〉的[[音樂錄影帶]]由赵洙贤執導，他日後還執導了〈[[绅士 (歌曲)|绅士]]〉和〈[[爹地 (歌曲)|爹地]]〉<ref>{{cite web |url=https://rki.kbs.co.kr/service/contents_view.htm?lang=c&menu_cate=enternews&id=&board_seq=343056 |title=Psy新歌《Daddy》MV 再邀《江南》导演拍摄 |date=2014-07-28 |publisher=KBS WORLD |accessdate=2021-12-05 |archiveurl=https://web.archive.org/web/20211205032223/https://rki.kbs.co.kr/service/contents_view.htm?lang=c&menu_cate=enternews&id=&board_seq=343056 |archivedate=2021-12-05 |language=zh |deadurl=no}}</ref><ref>{{cite web |url=https://yg-life.com/archives/33649?lang=en |title=PSY Shoots Music Video for “Daddy” with the director of “Gangnam Style” |date=2014-07-22 |publisher=YG |accessdate=2021-12-05 |archiveurl=https://web.archive.org/web/20211205032007/https://yg-life.com/archives/33649?lang=en |archivedate=2021-12-05 |language=en |deadurl=no}}</ref>。影片主要取景自[[首爾特別市|首爾]][[江南區 (首爾)|江南]]，連續48小時於2012年7月拍攝<ref name="RS Vid">{{cite web |title=Breaking Down Psy’s ‘Gangnam Style’ |url=https://www.rollingstone.com/music/music-news/breaking-down-psys-gangnam-style-113801/ |first=Steve |last=Knopper |date=2012-09-14 |work=Rolling Stones |accessdate=2019-06-28 |archiveurl=https://web.archive.org/web/20190628193807/https://www.rollingstone.com/music/music-news/breaking-down-psys-gangnam-style-113801/ |archivedate=2019-06-28 |language=en |deadurl=no}}</ref><ref name="MTV Vid">{{cite web |title=news music Psy Breaks Down Greatest Assets Of ‘Gangnam Style’ Vid |url=http://www.mtv.com/news/1693966/psy-gangnam-style-video-scenes/ |first=Christina |last=Garibaldi |date=2012-09-17 |work=MTV |accessdate=2015-12-13 |archiveurl=https://web.archive.org/web/20151213134032/http://www.mtv.com/news/1693966/psy-gangnam-style-video-scenes/ |archivedate=2015-12-13 |language=en |deadurl=no}}</ref>。PSY找來不少名人助陣，包含童星黃珉宇<ref>{{cite web |title='Little Psy,' 7, Grabs 'Gangnam Style' Spotlight |url=https://abcnews.go.com/Entertainment/psy-grabs-gangnam-style-spotlight/story?id=17786711 |first=Sungeun |last=Lee |date=2012-11-22 |work=ABC News |access-date=2021-12-05 |archive-date=2021-12-05 |archive-url=https://web.archive.org/web/20211205082913/https://abcnews.go.com/Entertainment/psy-grabs-gangnam-style-spotlight/story?id=17786711 |dead-url=no }}</ref>、[[4minute]]成員[[金泫雅|泫雅]]<ref name="RS Vid" />、主持人[[劉在錫]]和[[盧弘喆]]<ref name="SBS" />、[[BIGBANG]]成員[[姜大聲|大聲]]和[[勝利 (歌手)|勝利]]<ref name=ramstad>{{cite web |url=https://blogs.wsj.com/korearealtime/2012/08/03/whats-up-with-the-gangnam-style-video/?mod=google_news_blog |title=What's Up with the 'Gangnam Style' Video? |last=Ramstad |first=Evan |date=2012-08-03 |website=The Wall Street Journal |accessdate=2012-10-26 |archiveurl=https://web.archive.org/web/20121026004816/https://blogs.wsj.com/korearealtime/2012/08/03/whats-up-with-the-gangnam-style-video/?mod=google_news_blog |archivedate=2012-10-26 |language=en |deadurl=no }}</ref><ref>{{cite web|url=https://www.edaily.co.kr/news/read?newsId=01082406599657168&mediaCodeNo=258 |script-title=ko:싸이 `강남스타일` MV에 숨겨진 성공 코드 |date=2012-09-05 |author=조우영 |work=이데일리 |accessdate=2021-12-05 |archiveurl=https://web.archive.org/web/20211205081553/https://www.edaily.co.kr/news/read?newsId=01082406599657168&mediaCodeNo=258 |archivedate=2021-12-05 |language=ko |deadurl=no}}</ref>。

=== 情節 ===
[[File:NASA Gangnam Style dance.gif|thumb|[[NASA]]员工跳〈江南Style〉骑马舞<small>（因版权因素已消除声音）</small>]]
影片一開始，有架[[飛機]]帶著寫上「Gangnam Style」的橫幅經過，接著看到女子搧動印有PSY頭像的扇子。隨後PSY出現在鏡頭前，他戴著太陽鏡，好像躺在[[沙灘]]的沙灘椅上。但是當畫面縮小時，鏡頭顯示PSY其實只是位於一個遊樂場中，而且沒有女人為他扇動扇子<ref name="The Atlantic" />。之後鏡頭穿梭於遊樂場和馬房之間。當畫面在遊樂場時，男孩（由黃珉宇（{{lang|ko|황민우}}）飾）正在PSY一旁跳舞。而在馬房，PSY表演了歌曲標誌性舞步——騎馬舞<ref>{{cite web |url=http://kwhs.wharton.upenn.edu/2012/09/invisible-horse-dance-the-business-of-gangnam-style/ |title=Invisible Horse Dance: The Business of ‘Gangnam Style’ |last=Fisher |first=Max |date=2012-09-27 |work=Wharton High School |publisher=University of Pennsylvania |accessdate=2021-02-24 |archiveurl=https://web.archive.org/web/20210224232624/https://kwhs.wharton.upenn.edu/2012/09/invisible-horse-dance-the-business-of-gangnam-style/ |archivedate=2021-02-24 |language=en |deadurl=no |quote=影片的招牌動作被稱為“看不見的馬舞”，因為它模仿騎馬時的動態，以及手臂交叉，猶如拿著馬的套索}}</ref>。之後，PSY和兩名女子在某個報紙、垃圾及雪四處橫飛的停車場中步行。期間，鏡頭不斷在只有PSY的畫面和三人步行畫面間來回轉換<ref name="MTV Vid" />。隨後鏡頭切換至桑拿房中，PSY的頭靠在男子的肩上，而另一位紋身男子則在一旁做伸展運動<ref name="RS Vid" />。

接下來，PSY在兩位下棋老人（[[姜大聲|大聲]]及[[勝利 (歌手)|勝利]]飾）前唱歌、在網球場和另一名女子跳舞、以及在滿載老年人的旅遊巴士上跳來跳去。這些畫面快速地切換，直到兩個下棋老人身旁發生[[大爆炸]]為止。此時PSY走近鏡頭，大喊“{{lang|ko|오빠 강남스타일}}（{{lang|en|Oppa Gangnam Style}}）”。之後，他和舞者們一起表演騎馬舞。在接下來出現的其他鏡頭當中，他亦在兩個向後走的女性前、網球場內、旋轉木馬上和旅遊巴上等不同的位置跳騎馬舞。後續兩組鏡頭中，第一組顯示PSY走到戶外瑜伽培訓場地中，而第二組展示PSY在船上跳舞。接著，鏡頭放大一名練瑜伽女士的[[臀部]]上，PSY則假裝對著它大喊<ref name="RS Vid" /><ref name="MTV Vid" />。鏡頭切換到另一個停車場，PSY正與女郎們跳舞，隨後黃衣男子（[[劉在錫]]飾）駕著一輛紅色的{{le|梅賽德斯-賓士 SLK200|Mercedes-Benz SLK-Class (R172)}}駛入停車場，開始和PSY鬥舞。鏡頭切換至[[電梯]]，PSY正趴在反覆做著搖晃胯部舞蹈動作的男人（[[盧弘喆]]飾）兩腿之間，回到停車場，黃衣男子回到車上離開停車場。接著，PSY在[[仁川地鐵1號線]]列車快要停靠在終點站[[國際業務園區站]]時準備下車，鏡頭一轉，車廂中一位年輕貌美的女子（[[泫雅]]飾）正在跳舞。當列車停止時，PSY開始慢動作地走向泫雅，而泫雅也慢動作地走向PSY，兩人最後抱在一起<ref>{{Cite web |url=http://www.nocutnews.co.kr/news/961313?c1=191&c2=200 |script-title=ko:싸이 ''강남스타일'' 뮤직비디오 촬영지 인기 |date=2012-08-23 |author=안종훈 |work=노컷뉴스 |accessdate=2021-10-07 |archiveurl=https://web.archive.org/web/20211007023240/http://www.nocutnews.co.kr/news/961313?c1=191&c2=200 |archivedate=2021-10-07 |language=ko |deadurl=no }}</ref>。PSY隨後對著泫雅說“{{lang|ko|오빠 강남스타일}}（{{lang|en|Oppa Gangnam Style}}）”，並開始和其他人跳騎馬舞。過程中，PSY爬進泫雅雙腳中間裝作馬的樣子。接下來穿插進影片中的畫面里，他出現在了一個溫泉裡{{efn|PSY在《滾石》的訪問，表示他抄襲了[[女神卡卡]]於〈[[撲克臉 (女神卡卡歌曲)|撲克臉]]〉中的泳池畫面。}}<ref name="RS Vid" /><ref name="MTV Vid" />。

接著，PSY在夜總會裡對著泫雅唱歌，同時還有許多不同裝束的人們經過他們。他亦「認真地」在個封閉空間裡歌唱，但當鏡頭回撤，畫面顯示他其實是坐在馬桶上<ref name="MTV Vid" />。最後，PSY、泫雅和一大群舞者表演騎馬舞並擺出完結姿勢。經過一些附加的鬥舞鏡頭，PSY說出“{{lang|ko|오빠 강남스타일}}（{{lang|en|Oppa Gangnam Style}}）”，整個影片以一幅卡通圖畫完結。

=== 評價 ===
[[File:PSY EMTV logo 27 (8198008711).jpg|thumb|left|150px|PSY在2012年MTV歐洲音樂大獎]]

影片普遍獲得業界和媒體的好評，評論稱讚歌曲朗朗上口和古怪的「騎馬舞」，但批評其內容粗俗<ref>{{cite news |url=http://www.channelnewsasia.com/stories/entertainment/view/1220085/1/.html |title=Justin Bieber to record US version of Psy's "Gangnam Style"? |work=MediaCorp Interactive |date=2012-08-14 |accessdate=2012-11-23 |archiveurl=https://web.archive.org/web/20121123121025/http://www.channelnewsasia.com/stories/entertainment/view/1220085/1/.html |archivedate=2012-11-23 |language=en |deadurl=yes}}</ref>。「充滿諷刺」的內容和滑稽「騎馬舞」不僅使其廣為流傳，[[联合国]]更將PSY譽為「轟動國際」<ref>{{cite news |url=https://news.un.org/en/story/2012/10/424402-korean-pop-music-skydiving-earth-not-your-typical-diplomatic-meetings-un#.UJodaWddDLQ |title=From Korean pop music to skydiving to Earth – not-your-typical diplomatic meetings for UN Secretary-General |work=United Nations |date=2012-10-24 |accessdate=2019-02-03 |archiveurl=https://web.archive.org/web/20190203020426/https://news.un.org/en/story/2012/10/424402-korean-pop-music-skydiving-earth-not-your-typical-diplomatic-meetings-un |archivedate=2019-02-03 |language=en |deadurl=no}}</ref>。〈江南Style〉引爆自〈[[玛卡莲娜]]〉來前所未有舞蹈熱潮<ref>{{cite news |url=http://www.news.com.au/entertainment/music/gangnam-style-is-the-latest-craze-to-sweep-across-dancefloors/story-e6frfn09-1226479446978 |title=Gangnam Style is the latest craze to sweep across dancefloors |last=Gilbertson |first=Matt |date=2012-09-22 |work=News.com.au |accessdate=2012-12-28 |archiveurl=https://web.archive.org/web/20121228134447/https://www.news.com.au/entertainment/music/gangnam-style-is-the-latest-craze-to-sweep-across-dancefloors/story-e6frfn09-1226479446978 |archivedate=2012-12-28 |language=en |deadurl=no}}</ref><ref>{{cite web |url=http://edition.cnn.com/2012/10/12/tech/web/apparently-this-matters-gangnam-style/index.html |title=Apparently This Matters: R.I.P., 'Gangnam Style' |last=Bellini |first=Jerrett |date=2012-10-12 |publisher=CNN |accessdate=2012-11-27 |archiveurl=https://web.archive.org/web/20121127111922/https://edition.cnn.com/2012/10/12/tech/web/apparently-this-matters-gangnam-style/index.html |archivedate=2012-11-27 |language=en |deadurl=yes}}</ref>。

《[[時代 (雜誌)|時代]]》編輯梅麗莎·洛克（{{lang|en|Melissa Locker}}）表示「很難不去觀看（〈江南Style〉）...一次...又一次」<ref>{{cite web |url=http://newsfeed.time.com/2012/08/22/watch-psy-gangnam-style-dodger-stadium/ |title=WATCH: PSY Brings ‘Gangnam Style’ to Dodger Stadium |last=Locker |first=Melissa |date=2012-08-22 |publisher=TIME |accessdate=2021-01-19 |archiveurl=https://web.archive.org/web/20210119223257/https://newsfeed.time.com/2012/08/22/watch-psy-gangnam-style-dodger-stadium/ |archivedate=2021-01-19 |language=en |deadurl=no}}</ref>。[[CNN]]記者{{le|沙农·库克|Shanon Cook}}告訴觀眾她看了大约15次的〈江南Style〉<ref>{{cite web |url=https://edition.cnn.com/videos/world/2012/08/02/wr-gangnam-style-goes-viral-in-rap-video.cnn |title=Rapper living 'Gangnam style' goes viral |date=2012-08-03 |publisher=CNN |accessdate=2016-04-23 |archiveurl=https://web.archive.org/web/20160423124447/https://edition.cnn.com/videos/world/2012/08/02/wr-gangnam-style-goes-viral-in-rap-video.cnn |archivedate=2016-04-23 |language=en |deadurl=no}}</ref>。Common Sense Media的金·阿萊西（Kim Alessi）認為歌曲的音樂錄影帶中顯現的諷刺和當代亞洲和美國城市的生活方式值得一看，但同時也警告影片含有性暗示和有辱人格的內容，不推薦兒童及青少年觀看<ref name="commonsensemedia" />。《[[滾石 (雜誌)|滾石]]》的史蒂夫·克諾佩爾（Steve Knopper）称〈江南Style〉擁有所有的最佳元素，是部令人嘆為觀止且偉大的韓國流行音樂視頻<ref name="rollingstone">{{cite web|url=http://www.rollingstone.com/music/news/on-the-charts-gangnam-style-is-all-the-rage-20120905 |title=On the Charts: 'Gangnam Style' Is All the Rage |first=Steve |last=Knopper |date=2012-09-05 |publisher=[[滾石 (雜誌)|the Rolling Stones]] |accessdate=2016-04-16 |archiveurl=https://web.archive.org/web/20160416180009/https://www.rollingstone.com/music/news/on-the-charts-gangnam-style-is-all-the-rage-20120905 |archivedate=2016-04-16 |language=en |deadurl=no}}</ref>。

許多媒體及評論皆把它列入年度最佳。它位在數碼間諜「年度十大流行音樂錄影帶」第4<ref>{{cite news |url=https://www.digitalspy.com/music/a446329/10-top-pop-music-videos-of-2012-david-guetta-gangnam-style-and-more/ |title=10 top pop music videos of 2012: David Guetta, Gangnam Style and more |last=Corner |first=Lewis |work=Digitalspy |date=2012-12-27 |accessdate=2018-12-13 |archiveurl=https://web.archive.org/web/20181213132844/https://www.digitalspy.com/music/a446329/10-top-pop-music-videos-of-2012-david-guetta-gangnam-style-and-more/ |archivedate=2018-12-13 |language=en |deadurl=no}}</ref>、BuzzFeed「2012年23佳音樂錄影帶」第3名<ref>{{cite web |title=23 Best Music Videos Of 2012 |url=https://www.buzzfeed.com/perpetua/the-23-best-music-videos-of-2012 |first=Matthew |last=Perpetua |date=2012-12-07 |work=BuzzFeed |accessdate=2020-07-27 |archiveurl=https://web.archive.org/web/20200727191354/https://www.buzzfeed.com/perpetua/the-23-best-music-videos-of-2012 |archivedate=2020-07-27 |language=en |deadurl=no}}</ref>以及《[[赫芬顿邮报]]》「2012年度音樂錄影帶」第2<ref>{{cite web |url=https://www.huffpost.com/entry/best-music-videos-2012_n_2284094 |title=Best Music Videos 2012: The 20 Most Delicious Combinations Of Song And Sight (PHOTOS) |date=2012-12-12 |work=Huffington Post |accessdate=2021-01-21 |archiveurl=https://web.archive.org/web/20210121032836/https://www.huffpost.com/entry/best-music-videos-2012_n_2284094?slideshow=true#gallery/5bb23f73e4b0171db69eb43b/1 |archivedate=2021-01-21 |language=en |deadurl=yes}}</ref>，[[Pitchfork]]將影片收錄至「2012年度音樂錄影帶」清單<ref>{{cite web |url=https://pitchfork.com/features/lists-and-guides/9016-the-top-music-videos-of-2012/?page=3 |title=The Top Music Videos of 2012 |publisher=Pitchfork |accessdate=2016-07-03 |archiveurl=https://web.archive.org/web/20160703100240/https://pitchfork.com/features/lists-and-guides/9016-the-top-music-videos-of-2012/?page=3 |archivedate=2016-07-03 |language=en |deadurl=no}}</ref>。{{le|Yahoo! Music}}的溫迪·蓋勒（Wendy Geller）稱其為「2012年最流行的音樂時刻」<ref>{{cite web |url=http://music.yahoo.com/news/drama--fights--love--gangnam-style--2012-s-most-viral-moments-in-music-203603920.html |title=Drama! Fights! Love! Gangnam Style! 2012's Most Viral Moments In Music |last=Geller |first=Wendy |date=2012-12-17 |publisher=Yahoo! Music |accessdate=2013-05-13 |archiveurl=https://web.archive.org/web/20130513153341/http://music.yahoo.com/news/drama--fights--love--gangnam-style--2012-s-most-viral-moments-in-music-203603920.html |archivedate=2013-05-13 |language=en |deadurl=no}}</ref>。

《時代》選其為年度最佳，梅麗莎·洛克寫道：「它讓我們想起影片為何會被稱為「病毒」。朗朗上口的歌曲配上社會諷刺和半開玩笑的氛圍使它傳播之快，〈江南Style〉引爆舞蹈熱潮，讓PSY成為國際巨星。」<ref>{{cite web |url=https://entertainment.time.com/2012/12/18/9-best-music-videos-of-2012/slide/psy-gangnam-style/ |title=Invisible Horse Dance: The Business of ‘Gangnam Style’ |last=Locker |first=Melissa |date=2012-12-17 |publisher=TIME |accessdate=2021-10-09 |archiveurl=https://web.archive.org/web/20211009012815/https://entertainment.time.com/2012/12/18/9-best-music-videos-of-2012/slide/psy-gangnam-style/ |archivedate=2021-10-09 |language=en |deadurl=no}}</ref>。《滾石》也將〈江南Style〉評為年度最佳，評論道：「穿著優雅，跳著俗氣，PSY用它的獨特審美征服世界，雖然你可能搞不懂這到底是什麼，但絕對無法抗拒它的流行」<ref>{{cite web|url=https://www.rollingstone.com/music/music-lists/best-music-videos-of-2012-17519/psy-gangnam-style-15962/ |title=Best Music Videos of 2012 |date=2012-12-07 |publisher=the Rolling Stones |accessdate=2018-07-25 |archiveurl=https://web.archive.org/web/20180725110909/https://www.rollingstone.com/music/music-lists/best-music-videos-of-2012-17519/psy-gangnam-style-15962/ |archivedate=2018-07-25 |language=en |deadurl=no}}</ref>。〈江南Style〉還被《告示牌》收錄至「2010年代百大音樂錄影帶」及「21世紀百大音樂錄影帶」清單，分別排名第7、第12，編輯{{lang|en|T.H.}}表示即便〈江南Style〉不在是世上最多點閱的音樂錄影帶，但它的遺產永遠存在<ref>{{cite web|url=https://www.billboard.com/media/lists/100-greatest-music-videos-of-the-21st-century-8466543/ |title=The 100 Greatest Music Videos of the 21st Century: Critics’ Picks |date=2018-07-24 |author=Billboard Staff |publisher=Billboard |accessdate=2021-11-23 |archiveurl=https://web.archive.org/web/20211123225702/https://www.billboard.com/media/lists/100-greatest-music-videos-of-the-21st-century-8466543/ |archivedate=2021-11-23 |language=en |deadurl=no}}</ref><ref>{{cite web|url=https://www.billboard.com/media/lists/best-music-videos-2010s-top-100-8544596/ |title=The 100 Greatest Music Videos of the 2010s: Staff Picks |date=2019-11-26 |author=Billboard Staff |publisher=Billboard |accessdate=2021-12-11 |archiveurl=https://web.archive.org/web/20211211072811/https://www.billboard.com/media/lists/best-music-videos-2010s-top-100-8544596/ |archivedate=2021-12-11 |language=en |deadurl=no}}</ref>。影片獲得{{le|2012年MTV歐洲音樂大獎|2012 MTV Europe Music Awards}}最佳音樂錄影帶獎<ref>{{cite web |url=https://www.mtv.com/news/1697148/2012-ema-winners-list/ |title=MTV EMA 2012 Complete Winners List |date=2012-11-11 |publisher=MTV |accessdate=2021-12-08 |archiveurl=https://web.archive.org/web/20211208024027/https://www.mtv.com/news/1697148/2012-ema-winners-list/ |archivedate=2021-12-08 |language=en |deadurl=no}}</ref>。