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===重組=== 2006年曾有眾多有關獨立電視公司的併購傳言。例如在2006年11月9日,{{link-en|Arqiva|Arqiva|NTL}}宣布正和獨立電視公司談判合併<ref>{{Cite press release |title=Ntl Incorporated Discussions with ITV plc |publisher=NTL |date=2006-11-09 |url=http://www.ntl.com/mediacentre/press/display.asp?id=874 |access-date=2006-12-06 |archive-url=https://web.archive.org/web/20061113134817/http://www.ntl.com/mediacentre/press/display.asp?id=874 |archive-date=2006-11-13 |dead-url=yes }}</ref><ref>{{Cite press release |title=ITV and NTL 'in merger talks' |publisher=ITV plc |date=2006-11-09 |url=http://www.itvplc.com/itv/news/releases/pr2006/2006-11-09/ |access-date=2006-12-06 |archive-url=https://web.archive.org/web/20061130073001/http://www.itvplc.com/itv/news/releases/pr2006/2006-11-09/ |archive-date=2006-11-30 |dead-url=yes }}</ref>。2006年11月17日,英國天空廣播公司以9.4億英鎊併購獨立電視公司17.9%的股權,併購未能實現<ref>{{Cite news | last = Welsh | first = James | title = Sky buys 17.9% of ITV | publisher = Digital Spy | date = 2006-11-17 | url = http://www.digitalspy.co.uk/media/news/a39556/sky-buys-179-percent-of-itv.html | access-date = 2006-12-06 | archive-date = 2014-12-03 | archive-url = https://web.archive.org/web/20141203180920/http://www.digitalspy.co.uk/media/news/a39556/sky-buys-179-percent-of-itv.html | dead-url = no }}</ref>。這一行為激怒了NTL股東[[理查德·布蘭森]]<ref>{{Cite news | last = Wilkes | first = Neil | title = Sky/ITV: Branson statement in full | publisher = Digital Spy | date = 2006-11-20 | url = http://www.digitalspy.co.uk/media/news/a39642/skyitv-branson-statement-in-full.html | access-date = 2006-12-06 | archive-date = 2014-12-03 | archive-url = https://web.archive.org/web/20141203180909/http://www.digitalspy.co.uk/media/news/a39642/skyitv-branson-statement-in-full.html | dead-url = no }}</ref>,並且導致監管機構[[Ofcom]]進行調查<ref>{{Cite news | last = Welsh | first = James | title = Ofcom examines impact of Sky's ITV stak | publisher = Digital Spy | date = 2006-11-21 | url = http://www.digitalspy.co.uk/media/news/a39694/ofcom-examines-impact-of-skys-itv-stake.html | access-date = 2006-12-06 | archive-date = 2014-12-03 | archive-url = https://web.archive.org/web/20141203142856/http://www.digitalspy.co.uk/media/news/a39694/ofcom-examines-impact-of-skys-itv-stake.html | dead-url = no }}</ref>。2006年12月6日,NTL宣布向{{link-en|公平交易辦公室|Office of Fair Trading}}投訴英國天空廣播的行為,並放棄併購獨立電視公司的嘗試<ref>{{Cite news | last = Oatts | first = Joanne | title = NTL complains about Sky as it drops plans for ITV Ofcom | publisher = Digital Spy | date = 2006-12-06 | url = http://www.digitalspy.co.uk/media/news/a40409/ntl-complains-about-sky-as-it-drops-plans-for-itv.html | access-date = 2006-12-06 | archive-date = 2014-12-03 | archive-url = https://web.archive.org/web/20141203185605/http://www.digitalspy.co.uk/media/news/a40409/ntl-complains-about-sky-as-it-drops-plans-for-itv.html | dead-url = no }}</ref>。在NTL試圖併購獨立電視公司的同時,[[英國第五台]]的母公司[[盧森堡廣播電視集團|RTL集團]]亦被傳出有意併購獨立電視公司,並可能和英國天空廣播進行股權交換。計劃內容是RTL將收購英國天空廣播在獨立電視公司的股份,作為交換,英國天空廣播將完全控制第五台<ref>{{Cite news | last = Oatts | first = Joanne | title = RTL to make ITV decision this week | publisher = Digital Spy | date = 2006-11-16 | url = http://www.digitalspy.co.uk/media/news/a39466/rtl-to-make-itv-decision-this-week.html | access-date = 2006-12-06 | archive-date = 2014-10-22 | archive-url = https://web.archive.org/web/20141022191657/http://www.digitalspy.co.uk/media/news/a39466/rtl-to-make-itv-decision-this-week.html | dead-url = no }}</ref>。最後該交易沒有任何進展,RTL在2010年7月將英國第五台出售給{{link-en|Northern & Shell|Northern & Shell}}公司<ref>{{cite web|url=http://www.express.co.uk/news/uk/188789/Daily-Express-boss-beats-rivals-to-buy-Channel-5|title=Daily Express boss beats rivals to buy Channel 5|publisher=Daily Express|date=2010-07-24|access-date=2021-06-19|archive-date=2017-05-22|archive-url=https://web.archive.org/web/20170522160442/http://www.express.co.uk/news/uk/188789/Daily-Express-boss-beats-rivals-to-buy-Channel-5|dead-url=no}}</ref>。 獨立電視公司在2009年出售了其部分非核心資產,如其在2005年12月收購的網站Friends Reunited<ref>{{cite news|publisher=BBC News|date=2009-08-06|url=http://news.bbc.co.uk/1/hi/business/8186840.stm|title=ITV in £25m Friends Reunited sale|access-date=2017-04-08|archive-date=2009-08-10|archive-url=https://web.archive.org/web/20090810101910/http://news.bbc.co.uk/1/hi/business/8186840.stm|dead-url=no}}</ref>。以及廣告公司Carlton Screen Advertising(現Wide Eye Media)<ref>{{cite web |author=Darren Davidson |url=http://www.brandrepublic.com/News/788786/Carlton-Screen-Advertising-sold-joint-venture-500k/ |title=Carlton Screen Advertising sold to joint venture for £500k |publisher=Brandrepublic.com |access-date=2017-04-08 |archive-date=2012-04-06 |archive-url=https://web.archive.org/web/20120406101619/http://www.brandrepublic.com/News/788786/Carlton-Screen-Advertising-sold-joint-venture-500k/ |dead-url=no }}</ref>。 2010年,獨立電視公司開始了一項名為「無線轉型計劃」的大型重組計劃。在嚴格的資金管理和成本管理下,部分目標在2012年已經實現,包括評級升高(從BB-升至BB+)、提高收視率、削減債務<ref>{{cite web|url=http://www.cfo-insight.com/human-capital-career/interviews/at-itv-all-new-rules-of-engagement/|title=Frankfurt Business Media|work=cfo-insight.com|access-date=2015-03-16|archive-url=https://web.archive.org/web/20150402132537/http://www.cfo-insight.com/human-capital-career/interviews/at-itv-all-new-rules-of-engagement/|archive-date=2015-04-02|dead-url=yes}}</ref>。 2013年12月,獨立電視公司出售了其在[[STV集團]]持有的股份(原本是卡爾頓在1999年收購的股份)<ref>{{cite web|url=http://www.scotsman.com/business/companies/tech/itv-sells-final-part-of-stake-in-stv-for-7-5m-1-3227652|title=ITV sells final part of stake in STV for £7.5m|publisher=The Scotsman|date=2014-12-11|access-date=2017-04-08|archive-date=2017-05-22|archive-url=https://web.archive.org/web/20170522230645/http://www.scotsman.com/business/companies/tech/itv-sells-final-part-of-stake-in-stv-for-7-5m-1-3227652|dead-url=no}}</ref>。 2014年7月17日,英國天空廣播將其持有的獨立電視公司6.4%的股權出售給[[自由全球]],價格4.81億英鎊<ref>{{cite web |last=Clover |first=Julian |url=http://www.broadbandtvnews.com/2014/07/17/liberty-global-makes-481m-investment-in-itv/ |title=Liberty Global makes £481m investment in ITV |publisher=Broadband TV News |date=2014-07-17 |access-date=2014-07-17 |archive-date=2021-02-25 |archive-url=https://web.archive.org/web/20210225034000/https://www.broadbandtvnews.com/2014/07/17/liberty-global-makes-481m-investment-in-itv/ |dead-url=no }}</ref>。 2015年8月19日,ITV以1億英鎊的價格併購了[[UTV電視台]],控制了15家獨立電視特許經營權業者中的13家(蘇格蘭的兩家業者不由其控制)<ref>{{cite web|url=https://www.independent.co.uk/news/business/news/itv-buys-irish-broadcaster-utv-for-100m-a6700716.html|title=ITV buys Irish broadcaster UTV for £100m|publisher=Independent|date=2015-08-20|access-date=2015-11-29|archive-date=2018-01-10|archive-url=https://web.archive.org/web/20180110235722/https://www.independent.co.uk/news/business/news/itv-buys-irish-broadcaster-utv-for-100m-a6700716.html|dead-url=no}}</ref>。2016年7月,獨立電視公司將UTV愛爾蘭出售給[[維珍媒體]]<ref>{{cite web|url=https://www.irishtimes.com/business/media-and-marketing/tv3-owner-virgin-media-buys-utv-ireland-for-10m-1.2718283|title=TV3 owner Virgin Media buys UTV Ireland for €10m|date=2016-07-11|publisher=Irish Times|access-date=2017-04-08|archive-date=2018-06-29|archive-url=https://web.archive.org/web/20180629131123/https://www.irishtimes.com/business/media-and-marketing/tv3-owner-virgin-media-buys-utv-ireland-for-10m-1.2718283|dead-url=no}}</ref>。 2016年8月,獨立電視公司試圖以10億英鎊價格收購加拿大娛樂企業[[娛樂一體]],但因價格原因被拒絕<ref name="deadline-eoneitv">{{cite web|title=eOne Rejects $1.3B ITV Approach That "Fundamentally Undervalues" Company|url=https://deadline.com/2016/08/entertainment-one-rejects-takeover-bid-itv-one-billion-1201801335/|website=Deadline.com|access-date=2016-08-10|date=2016-08-10|archive-date=2021-04-13|archive-url=https://web.archive.org/web/20210413104432/https://deadline.com/2016/08/entertainment-one-rejects-takeover-bid-itv-one-billion-1201801335/|dead-url=no}}</ref>。 2017年,獨立電視公司併購英國製作公司{{link-en|世界製作|World Productions}}的大部分股權。該公司是BBC電視劇《[[反腐先鋒]]》的製作公司。現在世界製作是ITV工作室的一部分<ref>{{Cite news|url=https://www.itv.com/presscentre/press-releases/itv-studios-acquires-line-duty-producer-world-productions|title=ITV Studios acquires Line of Duty Producer World Productions|work=Press Centre|access-date=2018-09-03|language=en|archive-date=2021-02-25|archive-url=https://web.archive.org/web/20210225054727/https://www.itv.com/presscentre/press-releases/itv-studios-acquires-line-duty-producer-world-productions|dead-url=no}}</ref><ref>{{Cite news|url=https://variety.com/2017/tv/global/itv-studios-takes-over-world-productions-1202406281/|title=ITV Studios Takes Over World Productions|last=Mitchell|first=Robert|date=2017-05-02|work=Variety|access-date=2018-09-03|language=en-US|archive-date=2018-09-03|archive-url=https://web.archive.org/web/20180903215316/https://variety.com/2017/tv/global/itv-studios-takes-over-world-productions-1202406281/|dead-url=no}}</ref>。 2022年,獨立電視公司宣布將啟用英國第一個同時覆蓋廣告及訂閱的流媒體平台ITVX。這一服務將橫跨ITV的點播服務ITV Hub和[[BritBox]]<ref>{{Cite web|url=https://www.tvzoneuk.com/post/itvx-announcement|title=ITVX - ITV announce brand new streaming platform to launch later this year|date=2022-03-03|website=TVZoneUK|access-date=2022-05-16|archive-date=2022-03-03|archive-url=https://web.archive.org/web/20220303140233/https://www.tvzoneuk.com/post/itvx-announcement}}</ref><ref>{{Cite web|url=https://deadline.com/2022/03/itv-launches-streaming-service-itvx-shows-will-air-months-before-given-linear-slot-full-year-results-show-record-ad-spend-1234969642/|title=ITV Launches Streaming Service ITVX; Shows Will Air Months Before Being Given Linear Slot; Full Year Results Show Record Ad Spend|first1=Max|last1=Goldbart|date=2022-03-03|access-date=2022-05-16|archive-date=2022-03-26|archive-url=https://web.archive.org/web/20220326205139/https://deadline.com/2022/03/itv-launches-streaming-service-itvx-shows-will-air-months-before-given-linear-slot-full-year-results-show-record-ad-spend-1234969642/}}</ref>。
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