编辑“︁舆论”︁（章节）

==輿情監測==
{{See also|人民网舆情监测室}}

輿情監測在[[中华人民共和国互联网]]及[[市民社會]]的發展上，成為新興產業來進行[[網路行銷]]的市場情報基礎，也標誌著官方更為主動的發展策略，以市場及政策手段來提高官方新聞機構的公共吸引力及支持。
<ref name="Yang2011">{{Citation
| publisher = World Scientific
| isbn = 9789814350082
| EditorSurname1 = Tay
| EditorGiven1 = William S.
| EditorSurname2 = So
| EditorGiven2 = Alvin Y.
| last = Yang
| first = Guobin
| title = Handbook of Contemporary China
| chapter = Internet and Civil Society
| date = 2011-11-30
| page = 446
| quote = ...Consequently, the forms of governing and controlling the internet are refined. A more proactive internet strategy has been introduced, which also entails promoting the public appeal of the web site of official news agencies.
| url = http://books.google.com.tw/books?id=H48uhkVV77wC
| accessdate = 2013-01-17
| archive-date = 2015-05-03
| archive-url = https://web.archive.org/web/20150503054112/http://books.google.com.tw/books?id=H48uhkVV77wC
}}</ref>公共危機事件爆發時，相關訊息會在短時間內迅速傳播，引起群眾的廣泛關注，透過[[社群聆聽]]關注輿情，能幫助政府或企業第一時間掌握訊息，密切關注事態發展，加強溝通，並可擬定危機預警方案。