编辑“︁Superdry”︁（章节）

== 形象 ==
足球運動員[[大衛·貝克漢姆]]曾穿著的布拉德皮夾克從2007年到2009年中期銷售了70,000件，成為該公司最暢銷的產品之一。<ref name="Guardian">{{Citation|last=Guardian|title=David Beckham jacket tussle ends with rap on the knuckles for Primark|date=2009-05-28|url=https://www.theguardian.com/business/2009/may/28/david-beckham-jacket-primark-superdry|work=The Guardian|place=London|accessdate=2009-08-10|archive-date=2018-08-31|archive-url=https://web.archive.org/web/20180831104120/https://www.theguardian.com/business/2009/may/28/david-beckham-jacket-primark-superdry|dead-url=no}}</ref><ref name="DailyMail">{{Citation|last=Daily Mail|title=Primark settle Beckham leather jacket tussle with Brit designers Superdry|date=2009-05-30|url=http://www.dailymail.co.uk/femail/article-1189457/Primark-settle-Beckham-leather-jacket-tussle-Brit-designers-Superdry.html|place=London|accessdate=2009-08-10|archive-date=2016-02-06|archive-url=https://web.archive.org/web/20160206154345/http://www.dailymail.co.uk/femail/article-1189457/Primark-settle-Beckham-leather-jacket-tussle-Brit-designers-Superdry.html|dead-url=no}}</ref>

該公司的產品包括毫無意義的摘錄日文文字「{{lang|ja|極度乾燥（しなさい）}}」，以增加他們的時尚性和吸引力，這種現象被稱為[[Engrish]]。<ref>{{Cite web|url=http://www.japanprobe.com/2011/10/16/superdry-popular-uk-fashion-brand-uses-gibberish-japanese/|title=Superdry: Popular UK Fashion Brand Uses Gibberish Japanese|accessdate=2014-10-01|archiveurl=https://web.archive.org/web/20141006103018/http://www.japanprobe.com/2011/10/16/superdry-popular-uk-fashion-brand-uses-gibberish-japanese/|archivedate=2014-10-06|dead-url=yes}}</ref>