编辑“︁Google”︁（章节）

=== 社交网络服务 ===
{{main|Google+|Blogger|YouTube}}
Google曾多次试图进入[[社交網路服務|SNS]]领域但多次碰壁，失败的例子不乏[[Google Wave]]、[[Google Buzz]]，<ref>{{cite web |url=http://www.cnbeta.com/articles/118557.htm |title=Google Wave失败原因与教训 |date=2010-08-06 |publisher=cnBeta.com |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20110902110002/http://www.cnbeta.com/articles/118557.htm |archive-date=2011-09-02 |dead-url=no }}</ref>而[[Orkut]]只在[[印度]]和[[巴西]]获得了较大市场。<ref>{{cite web |url=http://techcrunch.com/2009/06/07/a-map-of-social-network-dominance/ |title=A Map Of Social (Network) Dominance |date=2009-06-07 |publisher=Vincenzo Cosenza |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20180205111208/https://techcrunch.com/2009/06/07/a-map-of-social-network-dominance/ |archive-date=2018-02-05 |dead-url=no }}</ref>在经历多次挫折之后，2011年，Google发布新的社交网站[[Google+]]。<ref>Parr, Ben. [http://www.mashable.com/2011/06/28/google-plus "Google Launches Google+ To Battle Facebook [PICS]"] {{Wayback|url=http://www.mashable.com/2011/06/28/google-plus |date=20110717175135 }}, ''Mashable.com'', June 28, 2011, accessed June 28, 2011</ref>这个新型的社交网站有着社交“圈子”、多人视频聊天、“灵感话题”等多种新型的特色，<ref>{{cite web |url=http://tech.163.com/mobile/11/0630/06/77PCJ6M90011309K.html |title=五大特色谷歌正式推出Google+社交服务 |date=2011-06-30 |publisher=网易手机频道 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20110705000555/http://tech.163.com/mobile/11/0630/06/77PCJ6M90011309K.html |archive-date=2011-07-05 |dead-url=no }}</ref>在测试阶段用户数量便突飞猛进，仅2个星期就超越了1000万。<ref>{{cite web |url=http://tech.163.com/11/0715/07/7902S0GJ000915BF.html |title=谷歌宣布Google+用户数已超1000万 |date=2011-07-15 |publisher=网易科技 |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20110718223427/http://tech.163.com/11/0715/07/7902S0GJ000915BF.html |archive-date=2011-07-18 |dead-url=no }}</ref><ref>{{cite web|url= http://money.cnn.com/2011/07/14/technology/google_q2_earnings/index.htm|title= Google+ grows to 10 million users|date= 2011-07-14|access-date= 2019-04-29|archive-url= https://web.archive.org/web/20190109164726/https://money.cnn.com/2011/07/14/technology/google_q2_earnings/index.htm|archive-date= 2019-01-09|dead-url= no}}</ref>相比较之下，[[Twitter]]和[[Facebook]]过去分别用了780天和852天才达到这个数字。<ref>{{cite web |url=https://techcrunch.com/2011/07/22/graph-how-long-it-took-facebook-twitter-and-google-to-reach-10-million-users/ |title=Graph: How long it took Facebook, Twitter and Google+ to reach 10 million users |date=2011-07-22 |publisher=TechCrunch |access-date=2019-04-29 |archive-url=https://web.archive.org/web/20160729065916/https://techcrunch.com/2011/07/22/graph-how-long-it-took-facebook-twitter-and-google-to-reach-10-million-users/ |archive-date=2016-07-29 |dead-url=no }}</ref>推出以来的第三周，Google+的用户数量旋即又翻至2000万。<ref>[http://news.cnet.com/8301-1023_3-20081650-93/google-hits-20-million-mark-in-three-weeks/?part=rss&subj=news&tag=2547-1_3-0-20 Google+ hits 20 million mark in three weeks] {{Wayback|url=http://news.cnet.com/8301-1023_3-20081650-93/google-hits-20-million-mark-in-three-weeks/?part=rss&subj=news&tag=2547-1_3-0-20 |date=20191017004130 }} cnet 21 July 2011</ref>但即便如此，Google仍宣布2019年4月2日他們將會關閉消費者（個人用戶）版本的Google+，代表Google再次於進入SNS領域中嚐到挫敗。<ref name="wall street journal">{{cite web|url=https://www.wsj.com/articles/google-exposed-user-data-feared-repercussions-of-disclosing-to-public-1539017194|title=Google Exposed User Data, Feared Repercussions of Disclosing to Public|work=The Wall Street Journal|date=2018-10-08|first1=Douglas|last1=MacMillan|first2=Robert|last2=McMillan|accessdate=2018-10-08|subscription=yes|language=en-US|issn=0099-9660|archive-url=https://web.archive.org/web/20181008170012/https://www.wsj.com/articles/google-exposed-user-data-feared-repercussions-of-disclosing-to-public-1539017194|archive-date=2018-10-08|dead-url=no}}</ref>

2003年，Google收购了[[Pyra Labs]]创建的[[博客]]服务网站[[Blogger]]。收购完成后，Google依旧保留了Blogger这一独立的品牌，并在blogspot.com主机下为用户提供免费博客发布与存放服务。<ref>{{cite web|url=http://buzz.blogger.com/2010/01/important-note-to-ftp-users.html|title=Blogger Buzz: Important Note to FTP Users|publisher=|access-date=2019-04-29|archive-url=https://www.webcitation.org/6Ezxh9mPc?url=http://buzz.blogger.com/2010/01/important-note-to-ftp-users.html|archive-date=2013-03-09|dead-url=yes}}</ref> 2007年5月，Blogger的数据全部搬至Google的服务器中，并在当年的独立访客流量50强域名中排在第16位。<ref>[http://blog.compete.com/2007/10/30/top-50-websites-domains-digg-youtube-flickr-facebook/ "Top 50 Domains - www.TheLifeMovie.blogspot.com Ranked by Unique Visitors"”] {{Wayback|url=http://blog.compete.com/2007/10/30/top-50-websites-domains-digg-youtube-flickr-facebook/ |date=20080625012552 }} September, 2007.</ref>在Google较为成功的运营下，Blogger一直保持着全球最大的博客网站的头衔。<ref>[http://w010w.com.cn/htm/chuizhiwangzhanlianmeng/wangzhanpinpaijingying/2011/0420/21135.html 全球最大博客网站迎来10岁生日] {{Wayback|url=http://w010w.com.cn/htm/chuizhiwangzhanlianmeng/wangzhanpinpaijingying/2011/0420/21135.html |date=20110901194346 }}，[https://archive.today/http://w010w.com.cn/htm/chuizhiwangzhanlianmeng/wangzhanpinpaijingying/2011/0420/21135.html  2012-07-15 archive] {{Wayback|url=https://archive.today/http://w010w.com.cn/htm/chuizhiwangzhanlianmeng/wangzhanpinpaijingying/2011/0420/21135.html |date=20190216063806 }}、[http://web.archive.org/web/*/http://w010w.com.cn/htm/chuizhiwangzhanlianmeng/wangzhanpinpaijingying/2011/0420/21135.html 2011-09-01 archive]</ref> 2011年7月，有传闻透露，作为重命名或取消非Google品牌计划的一部分，Google公司有意将「Blogger」名称改成「Google Blogger」。<ref>{{cite web|url=http://mashable.com/2011/07/05/google-blogger-picasa-rebranding/|title=EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push|author=Ben Parr|date=2011-07-05|work=Mashable|access-date=2019-04-29|archive-url=https://web.archive.org/web/20190225002821/https://mashable.com/2011/07/05/google-blogger-picasa-rebranding/|archive-date=2019-02-25|dead-url=no}}</ref>

2005年2月，三位前[[PayPal]]员工创建了[[视频分享网站]][[YouTube]]。<ref>{{Cite news| title=Surprise! There's a third YouTube co-founder| author=Hopkins, Jim| publisher=''USA Today''| url=http://www.usatoday.com/tech/news/2006-10-11-youtube-karim_x.htm| accessdate=2008-11-29| date=2006-10-11| archive-url=https://web.archive.org/web/20081118141006/http://www.usatoday.com/tech/news/2006-10-11-youtube-karim_x.htm| archive-date=2008-11-18| dead-url=no}}</ref>在显露出自身价值后，YouTube被Google以16.5亿美元收购，成为后者旗下的子公司。YouTube公司地址位于加州的[[圣布鲁]]，以[[Flash Video]]和[[HTML5]]技术记录播放用户上传的电影、电视剧剪辑和音乐视频，以及用户原创制作的业余视频作品。大部分发布在YouTube网站上的视频都是由个人所上传的，但也有[[哥伦比亚广播公司]]、[[英国广播公司]]、[[VEVO]]、[[Hulu]]等作为合作伙伴的媒体企业在YouTube网站上发布视频。<ref>{{Cite news| title=BBC strikes Google-YouTube deal| author=Weber, Tim| publisher=BBC| url=http://news.bbc.co.uk/1/hi/business/6411017.stm| date=2007-03-02| access-date=2019-04-29| archive-url=https://web.archive.org/web/20120309201939/http://news.bbc.co.uk/1/hi/business/6411017.stm| archive-date=2012-03-09| dead-url=no}}</ref> YouTube的模式取得巨大的成功，目前仍是世界上最大和最热门的视频分享网站。<ref>[http://adwords.google.com/support/aw/bin/answer.py?hl=zh-Hans&answer=172554 YouTube是全球最大的视频分享社区] {{Wayback|url=http://adwords.google.com/support/aw/bin/answer.py?hl=zh-Hans&answer=172554 |date=20110813092648 }}，[https://archive.today/http://adwords.google.com/support/aw/bin/answer.py?hl=zh-Hans&answer=172554  2012-07-20 archive] {{Wayback|url=https://archive.today/http://adwords.google.com/support/aw/bin/answer.py?hl=zh-Hans&answer=172554 |date=20190216063806 }}、[http://web.archive.org/web/*/http://adwords.google.com/support/aw/bin/answer.py?hl=zh-Hans&answer=172554 2011-08-13 archive]</ref> 根据[https://www.onesight.com/colleges/details/YouTube%E7%BB%9F%E8%AE%A1%E6%95%B0%E6%8D%AE/ 2020年的营销统计] {{Wayback|url=https://www.onesight.com/colleges/details/YouTube%E7%BB%9F%E8%AE%A1%E6%95%B0%E6%8D%AE/ |date=20210714010221 }}结果显示，每月有19亿登录用户访问YouTube，全球每天会观看十亿小时的视频。 YouTube使用80种不同的语言，并且在91个不同的国家/地区拥有本地版本。虽然是美国公司， 但来自美国的访问量只占总访问量的15.8%， YouTube是全球现存第二大访问量的网站。