编辑“︁Superdry”︁（章节）

== 歷史 ==
[[File:Superdry regent street flag.JPG|thumb|200px|位於倫敦[[攝政街]]上的Superdry分店]]
Cult Clothing Co由Ian Hibbs和Julian Dunkerton於1985年在切爾滕納姆成立，當時它被稱為“Cult Clothing”。<ref>{{Cite web|url=http://www.retailgazette.co.uk/articles/24130-supergroup-has-super-first-quarter-after-implementation-of-new-growth-strategy|title=SuperGroup has super first quarter after implementation of new growth strategy|accessdate=2015-03-29|date=2014-09-05|work=Retail Gazette|archive-date=2015-03-30|archive-url=https://web.archive.org/web/20150330103115/http://www.retailgazette.co.uk/articles/24130-supergroup-has-super-first-quarter-after-implementation-of-new-growth-strategy|dead-url=yes}}</ref><ref>{{Cite news|url=http://www.gloucestercitizen.co.uk/Cheltenham-staff-millionaires-overnight/story-11854537-detail/story.html|title=Cheltenham staff to become millionaires overnight|date=2009-11-17|deadurl=yes|archiveurl=https://web.archive.org/web/20151001225111/http://www.gloucestercitizen.co.uk/Cheltenham-staff-millionaires-overnight/story-11854537-detail/story.html|archivedate=2015-10-01|accessdate=2018-08-31}}</ref>它在20世紀90年代得到了擴展，並在牛津、劍橋、愛丁堡和貝爾法斯特等多個英國大學城建立了商店。它於2004年在倫敦柯芬園以Superdry的名義開設了第一家商店。<ref>{{Cite news|url=http://www.propertyweek.com/supergroup-to-breed-20-stores-in-2010/3152381.article|title=Fashion retailer aims to build on the opening of its biggest UK store|date=November 2009|work=Property Week|accessdate=2018-08-31|archive-date=2018-06-12|archive-url=https://web.archive.org/web/20180612162422/https://www.propertyweek.com/supergroup-to-breed-20-stores-in-2010/3152381.article|dead-url=no}}{{Registration required}}</ref>

在Theo Karpathios之下，Superdry向全球擴張。<ref>{{Cite web|url=https://www.independent.co.uk/news/business/news/supergroup-co-founder-theo-karpathios-quits-8046775.html|title=SuperGroup co-founder Theo Karpathios quits|accessdate=2017-04-28|date=2012-08-14|work=The Independent|archive-date=2018-08-31|archive-url=https://web.archive.org/web/20180831080417/https://www.independent.co.uk/news/business/news/supergroup-co-founder-theo-karpathios-quits-8046775.html|dead-url=no}}</ref> 該業務於2010年3月在倫敦證券交易所上市。<ref>[http://news.sky.com/skynews/Home/Business/Supergroup-IPO-Complete-Superdry-Cult-SurfCo-California-Owner-Prepares-To-Trade-On-Stock-Market/Article/201003415580126?f=rss Investors Snap Up Superdry Owner's Shares] Sky News, 23 March 2010</ref>Dunkerton 出現在2010年星期日泰晤士報富豪榜中，估計價值1.8億英鎊。 <ref>[http://www.thisismoney.co.uk/news/article.html?in_article_id=503408&in_page_id=2 Sunday Times Rich List: Who's up?]{{Dead link}} This is money, 26 April 2010</ref>該公司發布了盈利預警，並於2012年2月對其門店開業計劃進行了審查; 股價迅速下跌18％。<ref>{{Cite web|url=https://www.theguardian.com/business/2012/feb/08/supergroup-profits-warning-superdry-tough-january|title=SuperGroup issues profits warning after Superdry's tough January|accessdate=2015-04-03|author=Simon Bowers|work=The Guardian|archive-date=2018-08-31|archive-url=https://web.archive.org/web/20180831104225/https://www.theguardian.com/business/2012/feb/08/supergroup-profits-warning-superdry-tough-january|dead-url=no}}</ref>

2014年10月22日，宣布Dunkerton辭去Superdry首席執行官一職，並被合作集團前首席執行官Euan Sutherland取代。<ref>{{Cite news|url=https://www.bbc.co.uk/news/uk-england-gloucestershire-29725178|title=Superdry founder replaced as CEO role by ex-Co-op boss|date=2014-10-22|publisher=BBC News|accessdate=2018-08-31|archive-date=2018-09-26|archive-url=https://web.archive.org/web/20180926205508/https://www.bbc.co.uk/news/uk-england-gloucestershire-29725178|dead-url=no}}</ref>2016年2月，Dunkerton以每股12英鎊（總計4800萬英鎊）的價格出售了400萬股股票，但仍然是該集團27％股權的最大股東。<ref>BBC News [https://www.bbc.com/news/uk-england-gloucestershire-35563575 Superdry founder sells shares to fund his divorce] {{Wayback|url=https://www.bbc.com/news/uk-england-gloucestershire-35563575 |date=20180831105618 }} 12 February 2016</ref>

2018年1月8日，SuperGroup plc更名為Superdry plc。<ref>{{Cite news|url=https://corporate.superdry.com/investors/shareholder-information/change-of-name/|title=Shareholder info - Change of Name|date=2018-01-08|publisher=Superdry plc|accessdate=2018-08-31|archive-date=2018-08-19|archive-url=https://web.archive.org/web/20180819051210/https://corporate.superdry.com/investors/shareholder-information/change-of-name/|dead-url=no}}</ref>

2019年4月初
原執行官Euan Sutherland被董事會罷免
由前任剛離職一年的執行官Dunkerton
重新執掌臨時執行官一職