编辑“︁IQOS”︁（章节）

== 歷史 ==
PMI於1990年代推出了「Accord」和「Heatbar」兩款加熱裝置，但旋即退出市場。<ref name=":0">{{Cite journal|last1=Elias|first1=Jesse|last2=Dutra|first2=Lauren M.|last3=Helen|first3=Gideon St|last4=Ling|first4=Pamela M.|date=2018-11-01|title=Revolution or redux? Assessing IQOS through a precursor product|url=https://tobaccocontrol.bmj.com/content/27/Suppl_1/s102|journal=Tobacco Control|language=en|volume=27|issue=Suppl 1|pages=s102–s110|doi=10.1136/tobaccocontrol-2018-054327|issn=0964-4563|pmid=30305324|pmc=6238084|access-date=2023-09-19|archive-date=2022-09-30|archive-url=https://web.archive.org/web/20220930152150/https://tobaccocontrol.bmj.com/content/27/Suppl_1/s102|dead-url=no}}</ref><ref>{{Cite web|title=Heated Tobacco Products - TobaccoTactics|url=https://tobaccotactics.org/wiki/heated-tobacco-products/|website=tobaccotactics.org|language=en|access-date=2023-09-19|archive-date=2022-05-10|archive-url=https://web.archive.org/web/20220510222039/https://tobaccotactics.org/wiki/heated-tobacco-products/|dead-url=no}}</ref>

PMI在2014年於[[日本]]和[[義大利]]推出IQOS，並從2016年開始推廣「無燃燒煙霧未來」的理念，表示將把重心轉移至發展傳統燃燒式紙菸替代品。<ref>{{Cite news|date=2014-11-19|title=Philip Morris to launch Marlboro HeatSticks system in Milan|language=en|work=Reuters|url=https://www.reuters.com/article/philipmorris-iqos-idUSL6N0T946P20141119|accessdate=2023-09-19|archive-date=2022-10-01|archive-url=https://web.archive.org/web/20221001134448/https://www.reuters.com/article/philipmorris-iqos-idUSL6N0T946P20141119|dead-url=no}}</ref><ref name=":3">{{Cite news|last=Lester|first=Toby|date=2020-07-14|title=How Philip Morris Is Planning for a Smoke-Free Future|work=Harvard Business Review|url=https://hbr.org/2020/07/how-philip-morris-is-planning-for-a-smoke-free-future|issn=0017-8012|accessdate=2023-09-19|archive-date=2022-10-01|archive-url=https://web.archive.org/web/20221001115702/https://hbr.org/2020/07/how-philip-morris-is-planning-for-a-smoke-free-future|dead-url=no}}</ref>2021年，ILUMA，一款新型 IQOS 感應式加熱裝置於日本上市。<ref>{{Cite web|date=2021-08-17|title=Philip Morris International Launches New IQOS Iluma in Japan|url=https://tobaccobusiness.com/philip-morris-international-launches-new-iqos-iluma-in-japan/|website=Tobacco Business Magazine|language=en-US|access-date=2023-09-19|archive-date=2022-09-30|archive-url=https://web.archive.org/web/20220930120357/https://tobaccobusiness.com/philip-morris-international-launches-new-iqos-iluma-in-japan/|dead-url=no}}</ref>截至2020年， IQOS產品已佔全球菸品市場5.5%， 同年，也確定現有證據不支持風險改良許可令的取得。<ref>{{Cite web|last=Duprey|first=Rich|date=2020-02-10|title=Philip Morris' IQOS Still Hot Despite a Cigarette Sales Drop|url=https://www.fool.com/investing/2020/02/10/philip-morris-iqos-still-hot-despite-a-cigarette-s.aspx|website=The Motley Fool|language=en|access-date=2023-09-19|archive-date=2022-09-30|archive-url=https://web.archive.org/web/20220930140653/https://www.fool.com/investing/2020/02/10/philip-morris-iqos-still-hot-despite-a-cigarette-s.aspx|dead-url=no}}</ref><ref name=":2">{{Cite web |last=Office of the Commissioner |date=2020-07-07 |title=FDA Authorizes Marketing of IQOS Tobacco Heating System with 'Reduced Exposure' Information |url=https://www.fda.gov/news-events/press-announcements/fda-authorizes-marketing-iqos-tobacco-heating-system-reduced-exposure-information |access-date=2021-12-04 |website=Food and Drug Administration |language=en |archive-date=2022-10-08 |archive-url=https://web.archive.org/web/20221008095247/https://www.fda.gov/news-events/press-announcements/fda-authorizes-marketing-iqos-tobacco-heating-system-reduced-exposure-information |dead-url=no }}</ref>力求商業轉型的PMI於2021年8月開始發行永續發展債券來籌募資金，因而引起不少人擔憂菸商以此做為[[漂綠]]的手段。<ref>{{Cite web|last1=Mutua|first1=David Caleb|last2=Gretler|first2=Corinne|date=2021-08-27|title=Philip Morris to Court ESG Investors Whose Mantra Is Shunning It|url=https://www.bloomberg.com/news/articles/2021-08-27/philip-morris-eyes-sustainable-debt-in-move-away-from-smoking|website=Bloomberg|access-date=2023-09-19|archive-date=2022-04-29|archive-url=https://web.archive.org/web/20220429083217/https://www.bloomberg.com/news/articles/2021-08-27/philip-morris-eyes-sustainable-debt-in-move-away-from-smoking|dead-url=no}}</ref>